Matthew McCowan, competitively races in Ultra4 4400 series, BITD. Professional Offroad Racecar Driver.
Matthew McCowan - MRM Offroad is a verified Fitness brand based in United States, with 11.6K followers on Instagram. Matthew McCowan - MRM Offroad has shared 1,192 posts to date, currently less than one post a week. Typical posts draw 1,181 likes and 12 comments, putting engagement at 10.31%.
Tracked in the InstME index, Mrm_offroadracing is a Fitness account with 11.6K followers and a back catalogue of 1,192 posts.
Against 6,024 Fitness accounts with 10K–100K followers in the InstME index, Mrm_offroadracing's 10.31% engagement rate lands in the top quarter (median: 2.04%).
At one comment per 99 likes, the ratio points to an audience that mostly engages through likes.
Mrm_offroadracing's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$160–$300
Based on 11.6K followers and a 10.31% engagement rate, a single sponsored post by Mrm_offroadracing is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Mrm_offroadracing | Cohort median |
|---|---|---|
| Engagement rate | 10.31% | 2.04% |
| Average likes | 1,181 | 523 |
| Average comments | 12 | 23 |
| Posts per week | 0.05 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mrm_offroadracing | Cohort median |
|---|---|---|
| Engagement rate | 10.31% | 1.4% |
| Average likes | 1,181 | 300 |
| Average comments | 12 | 16 |
| Posts per week | 0.05 | 0.26 |
Median values from 833 Fitness accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Matthew McCowan - MRM Offroad is a verified fitness brand based in United States on Instagram, with 11.6K followers.
Matthew McCowan - MRM Offroad posts on Instagram as @mrm_offroadracing.
Matthew McCowan - MRM Offroad has 11,562 followers on Instagram (11.6K) as of Sep 20, 2026.
Matthew McCowan - MRM Offroad's engagement rate is 10.31%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.04%) for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Matthew McCowan - MRM Offroad average 1,181 likes and 12 comments.
Matthew McCowan - MRM Offroad posts less than once a week on average.
Matthew McCowan - MRM Offroad is registered as a business account on Instagram and is verified.
Matthew McCowan - MRM Offroad is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 1,192 posts.
Total Posts
1,192
Avg Comments
12
33.9K
Engagement
8.73%
Matthew McCowan - MRM Offroad's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Matthew McCowan - MRM Offroad carries the blue verified badge on Instagram.
A sponsored post from Matthew McCowan - MRM Offroad is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
