The official Instagram account of Motorsport Ireland, Ireland's governing body for motorsport
Outreach This Creator For FreeFollowers
23.1K
Following
332
Total Posts
Engagement Rate
0.78%
Avg Likes
178
Avg Comments
Motorsport Ireland is a business account based in Ireland, with 23.1K followers on Instagram. Motorsport Ireland has shared 2,691 posts to date, currently around 4 posts a week. Typical posts draw 178 likes and 2 comments, putting engagement at 0.78%.
Tracked in the InstME index, Motorsportirl is a business account with 23.1K followers and a back catalogue of 2,691 posts.
Measured against other accounts with 10K–100K followers, Motorsportirl's 0.78% engagement rate lands in the bottom 26%.
Followers leave about one comment for every 102 likes, an audience that mostly engages through likes.
Motorsportirl's recent cadence works out to about 4 posts per week.
InstME's checks rate Motorsportirl's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$81–$150
Based on 23.1K followers and a 0.78% engagement rate, a single sponsored post by Motorsportirl is worth an estimated $81–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Motorsportirl | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.45% |
| Average likes | 178 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 3.71 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Motorsportirl | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.1% |
| Average likes | 178 | 243 |
| Average comments | 2 | 11 |
| Posts per week | 3.71 | 0.84 |
Median values from 207 accounts in Ireland with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Motorsport Ireland is a Instagram brand based in Ireland on Instagram, with 23.1K followers.
Motorsport Ireland posts on Instagram as @motorsportirl.
Motorsport Ireland has 23,056 followers on Instagram (23.1K) as of Jul 10, 2026.
Motorsport Ireland's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers.
Posts by Motorsport Ireland average 178 likes and 2 comments.
Motorsport Ireland posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 5% of Motorsport Ireland's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Motorsport Ireland is registered as a business account on Instagram.
Motorsport Ireland's profile places the account in Ireland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,691
2
Posts / Week
3.71
Growth Score
15.6 / 100
ER Rank
26th
Engagement
0.09%
A sponsored post from Motorsport Ireland is estimated at $81 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
