@mochilla
Explore Home & Garden CreatorsProduction house and home to @ecoleye and @bpleasel formed in 96!
Outreach This Creator For FreeIf it fits in the backpack... is a Home & DIY brand. The account has built 3.3K followers on Instagram. If it fits in the backpack... has shared 34 posts to date, currently less than one post a week. Engagement runs at 9.47%, or about 296 likes and 17 comments per post.
Mochilla has built an audience of 3.3K followers on Instagram over 34 posts as a Home & DIY account.
Mochilla's 9.47% engagement rate is in the top quarter (median: 3.67%) among Home & DIY accounts with 1K–10K followers, measured across 680 accounts in the InstME index.
Roughly one in 18 likes comes with a comment, an unusually discussion-heavy audience.
Mochilla's videos average 448 views per post.
Posting frequency for Mochilla sits at less than one post per week.
Mochilla comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$46–$86
Based on 3.3K followers and a 9.47% engagement rate, a single sponsored post by Mochilla is worth an estimated $46–$86. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mochilla | Cohort median |
|---|---|---|
| Engagement rate | 9.47% | 3.67% |
| Average likes | 296 | 96 |
| Average comments | 17 | 7 |
| Posts per week | 0.05 | 0.4 |
Median values from 680 Home & DIY accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
If it fits in the backpack... is a home & diy brand on Instagram, with 3.3K followers.
If it fits in the backpack... posts on Instagram as @mochilla.
If it fits in the backpack... has 3,298 followers on Instagram (3.3K) as of Jul 9, 2026.
If it fits in the backpack...'s engagement rate is 9.47%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.67%) for Home & DIY accounts with 1K–10K followers in the InstME index.
Posts by If it fits in the backpack... average 296 likes and 17 comments.
If it fits in the backpack... posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of If it fits in the backpack...'s followers are low-quality or inactive, giving an audience-quality score of 94/100.
If it fits in the backpack... is registered as a business account on Instagram.
Total Posts
34
Avg Comments
17
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
9.7K
Engagement
1.11%
If it fits in the backpack... is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 34 posts.
A sponsored post from If it fits in the backpack... is estimated at $46 to $86. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
