Advancing contemporary art through experimentation, dialogue, and public access. Open Wed–Sun Plan your visit ↓ mocadetroit.org
Outreach This Creator For FreeFollowers
50.2K
Following
1.3K
Total Posts
Engagement Rate
0.35%
Avg Likes
169
Avg Comments
Museum of Contemporary Art Detroit runs an Art brand account based in United States with 50.2K followers on Instagram. Museum of Contemporary Art Detroit has shared 1,638 posts to date, currently around 6 posts a week. Typical posts draw 169 likes and 4 comments, putting engagement at 0.35%.
Mocadetroit is an Art account on Instagram with 50.2K followers and 1,638 published posts.
Benchmarked against 16,888 Art accounts with 10K–100K followers, Mocadetroit posts a 0.35% engagement rate that is in the bottom quarter (median: 1.88%).
Comments arrive at about one per 40 likes, a sign of a healthy amount of conversation.
Mocadetroit maintains a rhythm of about 6 posts per week.
Audience-quality analysis puts Mocadetroit at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$180–$330
Based on 50.2K followers and a 0.35% engagement rate, a single sponsored post by Mocadetroit is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mocadetroit | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.88% |
| Average likes | 169 | 419 |
| Average comments | 4 | 25 |
| Posts per week | 6.02 | 0.4 |
Median values from 16,888 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mocadetroit | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.98% |
| Average likes | 169 | 209 |
| Average comments | 4 | 12 |
| Posts per week | 6.02 | 0.64 |
Median values from 2,475 Art accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Museum of Contemporary Art Detroit is a art brand based in United States on Instagram, with 50.2K followers.
Museum of Contemporary Art Detroit posts on Instagram as @mocadetroit.
Museum of Contemporary Art Detroit has 50,170 followers on Instagram (50.2K) as of Jul 16, 2026.
Museum of Contemporary Art Detroit's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.88%) for Art accounts with 10K–100K followers in the InstME index.
Posts by Museum of Contemporary Art Detroit average 169 likes and 4 comments.
Museum of Contemporary Art Detroit posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 5% of Museum of Contemporary Art Detroit's followers are low-quality or inactive, giving an audience-quality score of 94/100.
1,638
4
Posts / Week
6.02
Growth Score
7 / 100
ER Rank
24th
More women than men · mostly 18–34
Typical for Art creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Engagement
0.15%
Museum of Contemporary Art Detroit is registered as a business account on Instagram.
Museum of Contemporary Art Detroit is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 1,638 posts.
Museum of Contemporary Art Detroit's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Museum of Contemporary Art Detroit is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.