🎀 The iconic pink hotel for 170 years & counting ✨ Southern traditions reimagined with @curiocollection 🍽: @ironrosecharleston ☕️: @theblackdoorcafe
Followers
28.8K
Following
311
Total Posts
Engagement Rate
0.23%
Avg Likes
65
Avg Comments
The Mills House is a Hotel brand. The account has built 28.8K followers on Instagram. To date The Mills House has posted 726 times, currently around 3 posts a week. Typical posts draw 65 likes and 2 comments, putting engagement at 0.23%.
Millshousehotel has built an audience of 28.8K followers on Instagram over 726 posts as a Hotel account.
Benchmarked against accounts with 10K–100K followers, the 0.23% engagement rate Millshousehotel posts is in the bottom 11%.
Roughly one in 29 likes comes with a comment, a healthy amount of conversation.
Millshousehotel's videos average 244.3 views per post.
Lately Millshousehotel has been publishing about 3 posts per week.
Audience-quality analysis puts Millshousehotel at 70/100; roughly 25% of followers look low-quality or inactive, a solid result.
Estimated sponsored-post value
$100–$190
Based on 28.8K followers and a 0.23% engagement rate, a single sponsored post by Millshousehotel is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Hotel
| Metric | Millshousehotel | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.45% |
| Average likes | 65 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 3.11 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
The Mills House is a hotel brand on Instagram, with 28.8K followers.
The Mills House posts on Instagram as @millshousehotel.
The Mills House has 28,820 followers on Instagram (28.8K) as of Apr 9, 2026.
The Mills House's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers.
Posts by The Mills House average 65 likes and 2 comments.
The Mills House posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 25% of The Mills House's followers are low-quality or inactive, giving an audience-quality score of 70/100.
The Mills House is registered as a business account on Instagram.
The Mills House is categorized as a hotel account in the InstME index, based on the profile's bio and Instagram category across 726 posts.
726
2
Avg Views
244
Posts / Week
3.11
Growth Score
4.6 / 100
Engagement
1.24%
A sponsored post from The Mills House is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
