Creative craft, designed to scale. Brand & Content // Film & Series A TransPerfect studio –
The Mill runs a verified business account account with 136.6K followers on Instagram. To date The Mill has posted 3,480 times, currently around 2 posts a week. Engagement runs at 0.42%, or about 559 likes and 10 comments per post.
Counting 136.6K followers and 3,480 posts, Millchannel sits in the InstME index as a business account.
Millchannel averages 559 likes and 10 comments per post, roughly one interaction for every 240 of its followers.
One comment lands for every 59 likes, which reads as a healthy amount of conversation.
Millchannel maintains a rhythm of about one post per week.
Estimated sponsored-post value
$480–$890
Based on 136.6K followers and a 0.42% engagement rate, a single sponsored post by Millchannel is worth an estimated $480–$890. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Millchannel | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 1.25% |
| Average likes | 559 | 2,985 |
| Average comments | 10 | 73 |
| Posts per week | 1.91 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
The Mill is a verified Instagram brand on Instagram, with 136.6K followers.
The Mill posts on Instagram as @millchannel.
The Mill has 136,553 followers on Instagram (136.6K) as of Aug 30, 2026.
The Mill's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers.
Posts by The Mill average 559 likes and 10 comments.
The Mill posts about 2 times per week on average.
The Mill is registered as a business account on Instagram and is verified.
Yes. The Mill carries the blue verified badge on Instagram.
A sponsored post from The Mill is estimated at $480 to $890. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
3,480
Avg Comments
10
Engagement
0.06%
