The Mill runs a verified Entertainment brand account with 136.6K followers on Instagram. To date The Mill has posted 3,480 times, currently around 2 posts a week. Engagement runs at 0.42%, or about 559 likes and 10 comments per post.
Counting 136.6K followers and 3,480 posts, Millchannel sits in the InstME index as an Entertainment account.
Millchannel averages 559 likes and 10 comments per post, roughly one interaction for every 240 of its followers.
One comment lands for every 59 likes, which reads as a healthy amount of conversation.
Millchannel maintains a rhythm of about one post per week.
Estimated sponsored-post value
$480–$890
Based on 136.6K followers and a 0.42% engagement rate, a single sponsored post by Millchannel is worth an estimated $480–$890. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Entertainment
| Metric | Millchannel | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 1.25% |
| Average likes | 559 | 2,985 |
| Average comments | 10 | 73 |
| Posts per week | 1.91 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
The Mill is a verified entertainment brand on Instagram, with 136.6K followers.
The Mill posts on Instagram as @millchannel.
The Mill has 136,553 followers on Instagram (136.6K) as of Aug 30, 2026.
The Mill's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers.
Posts by The Mill average 559 likes and 10 comments.
The Mill posts about 2 times per week on average.
The Mill is registered as a business account on Instagram and is verified.
The Mill is categorized as an entertainment account in the InstME index, based on the profile's bio and Instagram category across 3,480 posts.
Creative craft, designed to scale. Brand & Content // Film & Series A TransPerfect studio – @transperfect
Total Posts
3,480
Avg Comments
10
Engagement
3.32%
Yes. The Mill carries the blue verified badge on Instagram.
A sponsored post from The Mill is estimated at $480 to $890. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
