Swiss watches since 1918 Share your picture with
Followers
284.6K
Following
108
Total Posts
Engagement Rate
0.36%
Avg Likes
1,003
Avg Comments
On Instagram, MIDO is a verified Jewelry/watches brand with an audience of 284.6K. The account has published 2,591 posts, currently around 3 posts a week. Typical posts draw 1,003 likes and 15 comments, putting engagement at 0.36%.
Tracked in the InstME index, Midowatches is a Jewelry/watches account with 284.6K followers and a back catalogue of 2,591 posts.
A post from Midowatches usually lands 1,003 likes and 15 comments, near one interaction for every 280 followers.
The like-to-comment split is roughly 68 to one, indicating an audience that mostly engages through likes.
Midowatches's recent cadence works out to about 3 posts per week.
Midowatches keeps its following list short (108) relative to 284.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,000–$1,900
Based on 284.6K followers and a 0.36% engagement rate, a single sponsored post by Midowatches is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Jewelry/watches
| Metric | Midowatches | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.25% |
| Average likes | 1,003 | 2,985 |
| Average comments | 15 | 73 |
| Posts per week | 2.63 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
MIDO is a verified jewelry/watches brand on Instagram, with 284.6K followers.
MIDO posts on Instagram as @midowatches.
MIDO has 284,637 followers on Instagram (284.6K) as of Jul 15, 2026.
MIDO's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers.
Posts by MIDO average 1,003 likes and 15 comments.
MIDO posts about 3 times per week on average.
MIDO is registered as a business account on Instagram and is verified.
MIDO is categorized as a jewelry/watches account in the InstME index, based on the profile's bio and Instagram category across 2,591 posts.
Yes. MIDO carries the blue verified badge on Instagram.
A sponsored post from MIDO is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,591
15
Posts / Week
2.63
Growth Score
7.2 / 100
Follower Ratio
2635.5×
Engagement
0.03%
