MIDNIGHT RODEO runs a verified Rodeo brand account with 11.7K followers on Instagram. The account has published 497 posts, currently less than one post a week. Typical posts draw 128 likes and 16 comments, putting engagement at 1.24%.
Midnightrodeo has built an audience of 11.7K followers on Instagram over 497 posts as a Rodeo account.
Midnightrodeo lands below the median on engagement, 1.24% against the 10K–100K followers cohort.
Comments arrive at about one per 8 likes, a sign of an unusually discussion-heavy audience.
Lately Midnightrodeo has been publishing less than one post per week.
At 100/100 on audience quality, Midnightrodeo carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 25 others against 11.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$51–$94
Based on 11.7K followers and a 1.24% engagement rate, a single sponsored post by Midnightrodeo is worth an estimated $51–$94. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Rodeo
| Metric | Midnightrodeo | Cohort median |
|---|---|---|
| Engagement rate | 1.24% | 1.45% |
| Average likes | 128 | 339 |
| Average comments | 16 | 18 |
| Posts per week | 0.06 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
MIDNIGHT RODEO is a verified rodeo brand on Instagram, with 11.7K followers.
MIDNIGHT RODEO posts on Instagram as @midnightrodeo.
MIDNIGHT RODEO has 11,672 followers on Instagram (11.7K) as of Sep 21, 2026.
MIDNIGHT RODEO's engagement rate is 1.24%, calculated from average likes and comments per post relative to followers.
Posts by MIDNIGHT RODEO average 128 likes and 16 comments.
MIDNIGHT RODEO posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of MIDNIGHT RODEO's followers are low-quality or inactive, giving an audience-quality score of 100/100.
MIDNIGHT RODEO is registered as a business account on Instagram and is verified.
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Outreach This Creator For Freemidnightrodeo.co/shopTotal Posts
497
Avg Comments
16
Engagement
11.32%
MIDNIGHT RODEO is categorized as a rodeo account in the InstME index, based on the profile's bio and Instagram category across 497 posts.
Yes. MIDNIGHT RODEO carries the blue verified badge on Instagram.
A sponsored post from MIDNIGHT RODEO is estimated at $51 to $94. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
