Followers
11.7K
Following
23
Total Posts
Engagement Rate
1.55%
Avg Likes
165
Avg Comments
MIDNIGHT RODEO runs a verified business account account with 11.7K followers on Instagram. The account has published 495 posts, currently less than one post a week. Typical posts draw 165 likes and 16 comments, putting engagement at 1.55%.
Midnightrodeo has built an audience of 11.7K followers on Instagram over 495 posts as a business account.
Midnightrodeo lands below the median on engagement, 1.55% against the 10K–100K followers cohort.
Comments arrive at about one per 10 likes, a sign of an unusually discussion-heavy audience.
Lately Midnightrodeo has been publishing less than one post per week.
At 100/100 on audience quality, Midnightrodeo carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 23 others against 11.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$63–$120
Based on 11.7K followers and a 1.55% engagement rate, a single sponsored post by Midnightrodeo is worth an estimated $63–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Midnightrodeo | Cohort median |
|---|---|---|
| Engagement rate | 1.55% | 1.45% |
| Average likes | 165 | 339 |
| Average comments | 16 | 18 |
| Posts per week | 0.07 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
MIDNIGHT RODEO is a verified Instagram brand on Instagram, with 11.7K followers.
MIDNIGHT RODEO posts on Instagram as @midnightrodeo.
MIDNIGHT RODEO has 11,681 followers on Instagram (11.7K) as of Jul 16, 2026.
MIDNIGHT RODEO's engagement rate is 1.55%, calculated from average likes and comments per post relative to followers.
Posts by MIDNIGHT RODEO average 165 likes and 16 comments.
MIDNIGHT RODEO posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of MIDNIGHT RODEO's followers are low-quality or inactive, giving an audience-quality score of 100/100.
MIDNIGHT RODEO is registered as a business account on Instagram and is verified.
Yes. MIDNIGHT RODEO carries the blue verified badge on Instagram.
495
16
Posts / Week
0.07
Growth Score
31 / 100
ER Rank
45th
Engagement
1.91%
A sponsored post from MIDNIGHT RODEO is estimated at $63 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
