“MIDNIGHT” begins performances off broadway at the Daryl Roth Theatre Sept 12👇🏾
Outreach This Creator For FreeFollowers
14.1K
Following
1
Total Posts
Engagement Rate
100%
Avg Likes
22,602
Avg Comments
On Instagram, A New Original Musical by Todrick Hall is a business account with an audience of 14.1K. The account has published 49 posts, currently less than one post a week. Typical posts draw 22,602 likes and 483 comments, putting engagement at 100%.
Midnight operates a business account on Instagram, pairing 14.1K followers with 49 posts.
Measured against other accounts with 10K–100K followers, Midnight's 100% engagement rate lands in the top 1%.
For roughly every 47 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Midnight has published less than one post per week.
InstME's audience-quality checks score Midnight at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Midnight keeps its following list short (1) relative to 14.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$200–$370
Based on 14.1K followers and a 100% engagement rate, a single sponsored post by Midnight is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Midnight | Cohort median |
|---|---|---|
| Engagement rate | 100% | 1.45% |
| Average likes | 22,602 | 339 |
| Average comments | 483 | 18 |
| Posts per week | 0.56 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
A New Original Musical by Todrick Hall is a Instagram brand on Instagram, with 14.1K followers.
A New Original Musical by Todrick Hall posts on Instagram as @midnight.
A New Original Musical by Todrick Hall has 14,056 followers on Instagram (14.1K) as of Jul 11, 2026.
A New Original Musical by Todrick Hall's engagement rate is 100%, calculated from average likes and comments per post relative to followers.
Posts by A New Original Musical by Todrick Hall average 22,602 likes and 483 comments.
A New Original Musical by Todrick Hall posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of A New Original Musical by Todrick Hall's followers are low-quality or inactive, giving an audience-quality score of 94/100.
49
483
Posts / Week
0.56
Growth Score
100 / 100
ER Rank
Top 1%
Engagement
0.49%
A New Original Musical by Todrick Hall is registered as a business account on Instagram.
A sponsored post from A New Original Musical by Todrick Hall is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
