Making everyday home life Simply Ideal. Smart home & home appliances. 👇 Discover more ｜ #SimplyIdeal
Outreach This Creator For FreeFollowers
241.7K
Following
84
Total Posts
Engagement Rate
22.56%
Avg Likes
54,456
Avg Comments
On Instagram, Midea is a Home & DIY brand with an audience of 241.7K. Midea has shared 696 posts to date, currently around 2 posts a week. Typical posts draw 54,456 likes and 83 comments, putting engagement at 22.56%.
With 241.7K followers across 696 posts, Midea_global is one of the Home & DIY accounts tracked in the InstME index.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Midea_global's 22.56% engagement rate lands in the top quarter (median: 0.63%).
The like-to-comment split is roughly 657 to one, indicating an audience that mostly engages through likes.
Midea_global keeps a posting cadence of about 2 posts per week.
Midea_global keeps its following list short (84) relative to 241.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,400–$6,300
Based on 241.7K followers and a 22.56% engagement rate, a single sponsored post by Midea_global is worth an estimated $3,400–$6,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Midea_global | Cohort median |
|---|---|---|
| Engagement rate | 22.56% | 0.63% |
| Average likes | 54,456 | 1,415 |
| Average comments | 83 | 30 |
| Posts per week | 2.27 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Midea is a home & diy brand on Instagram, with 241.7K followers.
Midea posts on Instagram as @midea_global.
Midea has 241,716 followers on Instagram (241.7K) as of Aug 9, 2026.
Midea's engagement rate is 22.56%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Midea average 54,456 likes and 83 comments.
Midea posts about 2 times per week on average.
Midea is registered as a business account on Instagram.
Midea is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 696 posts.
A sponsored post from Midea is estimated at $3,400 to $6,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
696
83
Posts / Week
2.27
Growth Score
100 / 100
Follower Ratio
2877.6×
698.4K
Engagement
0.57%
