Michelin USA is a verified Automotive creator, with 126.2K followers on Instagram. To date Michelin USA has posted 2,832 times, currently around 3 posts a week. Posts average 605 likes and 14 comments, an engagement rate of 0.49%.
On Instagram, Michelinusa runs an Automotive account that has published 2,832 posts and gathered 126.2K followers.
For Automotive accounts with 100K–1M followers, Michelinusa's 0.49% engagement rate is below the median of 1.12%, a read from 1,181 accounts in the InstME index.
The audience comments once per 42 likes on average, a healthy amount of conversation.
In recent weeks Michelinusa has kept to about 3 posts per week.
Michelinusa scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Michelinusa follows only 540 accounts while being followed by 126.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$440–$820
Based on 126.2K followers and a 0.49% engagement rate, a single sponsored post by Michelinusa is worth an estimated $440–$820. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Michelinusa | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 1.12% |
| Average likes | 605 | 2,576 |
| Average comments | 14 | 48 |
| Posts per week | 2.9 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Michelin USA is a verified automotive creator on Instagram, with 126.2K followers.
Michelin USA posts on Instagram as @michelinusa.
Michelin USA has 126,200 followers on Instagram (126.2K) as of Jul 9, 2026.
Michelin USA's engagement rate is 0.49%, calculated from average likes and comments per post relative to followers. That is below the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Michelin USA average 605 likes and 14 comments.
Michelin USA posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Michelin USA's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
2,832
Avg Comments
14
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
0.11%
Michelin USA is registered as a creator account on Instagram and is verified.
Michelin USA is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 2,832 posts.
Yes. Michelin USA carries the blue verified badge on Instagram.
A sponsored post from Michelin USA is estimated at $440 to $820. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
