Michelin innovates on the road + beyond, let us take you through that journey! #michelinusa
Followers
126.2K
Following
540
Total Posts
Engagement Rate
0.49%
Avg Likes
605
Avg Comments
Michelin USA is a verified Instagram creator, with 126.2K followers on Instagram. To date Michelin USA has posted 2,832 times, currently around 3 posts a week. Posts average 605 likes and 14 comments, an engagement rate of 0.49%.
On Instagram, Michelinusa runs a creator account that has published 2,832 posts and gathered 126.2K followers.
Among accounts with 100K–1M followers, Michelinusa's 0.49% engagement rate sits below the median.
The audience comments once per 42 likes on average, a healthy amount of conversation.
In recent weeks Michelinusa has kept to about 3 posts per week.
Michelinusa scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Michelinusa follows only 540 accounts while being followed by 126.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$440–$820
Based on 126.2K followers and a 0.49% engagement rate, a single sponsored post by Michelinusa is worth an estimated $440–$820. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Michelinusa | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 1.25% |
| Average likes | 605 | 2,985 |
| Average comments | 14 | 73 |
| Posts per week | 2.9 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Michelin USA is a verified Instagram creator on Instagram, with 126.2K followers.
Michelin USA posts on Instagram as @michelinusa.
Michelin USA has 126,200 followers on Instagram (126.2K) as of Jul 9, 2026.
Michelin USA's engagement rate is 0.49%, calculated from average likes and comments per post relative to followers.
Posts by Michelin USA average 605 likes and 14 comments.
Michelin USA posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Michelin USA's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Michelin USA is registered as a creator account on Instagram and is verified.
Yes. Michelin USA carries the blue verified badge on Instagram.
2,832
14
Posts / Week
2.9
Growth Score
9.8 / 100
ER Rank
33th
Engagement
0.4%
A sponsored post from Michelin USA is estimated at $440 to $820. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
