Providing a launch pad to ignite imagination and a sense of wonder in all children, so they can discover themselves, their passions and purpose! 🥁🧩🎳
Outreach This Creator For FreeFollowers
38.1K
Following
616
Total Posts
Engagement Rate
1.24%
Avg Likes
238
Avg Comments
Reaching 38.1K followers on Instagram, Melissa and Doug UK is a Games/toys brand based in United Kingdom. The account has published 1,847 posts, currently around 6 posts a week. Engagement runs at 1.24%, or about 238 likes and 236 comments per post.
Tracked in the InstME index, Melissaanddouguk is a Games/toys account with 38.1K followers and a back catalogue of 1,847 posts.
Melissaanddouguk earns a 1.24% engagement rate, below the median across accounts with 10K–100K followers in the InstME index.
Followers leave about one comment for every 1 likes, an unusually discussion-heavy audience.
Melissaanddouguk's recent cadence works out to about 6 posts per week.
InstME's checks rate Melissaanddouguk's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$170–$310
Based on 38.1K followers and a 1.24% engagement rate, a single sponsored post by Melissaanddouguk is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Games/toys
| Metric | Melissaanddouguk | Cohort median |
|---|---|---|
| Engagement rate | 1.24% | 1.45% |
| Average likes | 238 | 339 |
| Average comments | 236 | 18 |
| Posts per week | 6.07 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Melissaanddouguk | Cohort median |
|---|---|---|
| Engagement rate | 1.24% | 0.84% |
| Average likes | 238 | 203 |
| Average comments | 236 | 11 |
| Posts per week | 6.07 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Melissa and Doug UK is a games/toys brand based in United Kingdom on Instagram, with 38.1K followers.
Melissa and Doug UK posts on Instagram as @melissaanddouguk.
Melissa and Doug UK has 38,053 followers on Instagram (38.1K) as of Jul 16, 2026.
Melissa and Doug UK's engagement rate is 1.24%, calculated from average likes and comments per post relative to followers.
Posts by Melissa and Doug UK average 238 likes and 236 comments.
Melissa and Doug UK posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 5% of Melissa and Doug UK's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Melissa and Doug UK is registered as a business account on Instagram.
Melissa and Doug UK is categorized as a games/toys account in the InstME index, based on the profile's bio and Instagram category across 1,847 posts.
1,847
236
Posts / Week
6.07
Growth Score
24.8 / 100
ER Rank
42th
62.8K
Engagement
0.19%
Melissa and Doug UK's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Melissa and Doug UK is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
