The official Instagram page of Melbourne BMW. 209 Kings Way, South Melbourne. #MelbourneBMW LMCT11684 BMW Dealer of the Year 2025 🏆
Followers
101.2K
Following
355
Total Posts
Engagement Rate
7.09%
Avg Likes
7,129
Avg Comments
Melbourne BMW is a verified Cars creator based in Australia, with 101.2K followers on Instagram. To date Melbourne BMW has posted 2,132 times, currently less than one post a week. Posts average 7,129 likes and 44 comments, an engagement rate of 7.09%.
Melbourne_bmw shows up in the InstME index as a Cars account, 101.2K followers, 2,132 posts.
Typical engagement for Melbourne_bmw runs to 7,129 likes and 44 comments a post, one interaction per 14 followers.
The audience comments once per 161 likes on average, an audience that mostly engages through likes.
At 147.2K average views (1.5× followers), Melbourne_bmw's video posts consistently spread beyond the existing audience.
In recent weeks Melbourne_bmw has kept to less than one post per week.
Melbourne_bmw follows only 355 accounts while being followed by 101.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,400–$2,600
Based on 101.2K followers and a 7.09% engagement rate, a single sponsored post by Melbourne_bmw is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Cars
| Metric | Melbourne_bmw | Cohort median |
|---|---|---|
| Engagement rate | 7.09% | 1.25% |
| Average likes | 7,129 | 2,985 |
| Average comments | 44 | 73 |
| Posts per week | 0.71 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Melbourne_bmw | Cohort median |
|---|---|---|
| Engagement rate | 7.09% | 0.7% |
| Average likes | 7,129 | 1,539 |
| Average comments | 44 | 38 |
| Posts per week | 0.71 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Melbourne BMW is a verified cars creator based in Australia on Instagram, with 101.2K followers.
Melbourne BMW posts on Instagram as @melbourne_bmw.
Melbourne BMW has 101,164 followers on Instagram (101.2K) as of Jul 16, 2026.
Melbourne BMW's engagement rate is 7.09%, calculated from average likes and comments per post relative to followers.
Posts by Melbourne BMW average 7,129 likes and 44 comments.
Melbourne BMW posts less than once a week on average.
Melbourne BMW is registered as a creator account on Instagram and is verified.
Melbourne BMW is categorized as a cars account in the InstME index, based on the profile's bio and Instagram category across 2,132 posts.
Melbourne BMW's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,132
44
Avg Views
147,190
Posts / Week
0.71
Growth Score
100 / 100
Engagement
18.62%
Yes. Melbourne BMW carries the blue verified badge on Instagram.
A sponsored post from Melbourne BMW is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
