A reading and writing company.
Outreach This Creator For FreeFollowers
223.9K
Following
96
Total Posts
Engagement Rate
1.77%
Avg Likes
3,777
Avg Comments
Medium runs a verified business account account with 223.9K followers on Instagram. Medium has shared 261 posts to date, currently less than one post a week. Posts average 3,777 likes and 194 comments, an engagement rate of 1.77%.
The business account Medium has posted 261 times on Instagram and drawn 223.9K followers.
On average, Medium's posts earn 3,777 likes and 194 comments, about one interaction per 56 followers.
The comment-to-like ratio works out to one comment per 19 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Medium sits at less than one post per week.
The account follows just 96 others against 223.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,400–$2,600
Based on 223.9K followers and a 1.77% engagement rate, a single sponsored post by Medium is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Medium | Cohort median |
|---|---|---|
| Engagement rate | 1.77% | 1.25% |
| Average likes | 3,777 | 2,985 |
| Average comments | 194 | 73 |
| Posts per week | 0.21 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Medium is a verified Instagram brand on Instagram, with 223.9K followers.
Medium has 223,915 followers on Instagram (223.9K) as of Jul 15, 2026.
Medium's engagement rate is 1.77%, calculated from average likes and comments per post relative to followers.
Posts by Medium average 3,777 likes and 194 comments.
Medium posts less than once a week on average.
Medium is registered as a business account on Instagram and is verified.
Yes. Medium carries the blue verified badge on Instagram.
A sponsored post from Medium is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
261
194
Posts / Week
0.21
Growth Score
35.4 / 100
Follower Ratio
2332.4×
Engagement
0.25%
