McVitie's is a verified Home & DIY brand on Instagram, tracked in the InstME index with 61.8K followers. McVitie's has shared 709 posts to date, currently around 4 posts a week. Typical posts draw 229 likes and 9 comments, putting engagement at 0.38%.
The Home & DIY account Mcvitiesofficial has posted 709 times on Instagram and drawn 61.8K followers.
Mcvitiesofficial's 0.38% engagement rate is below the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 25 likes, pointing to a healthy amount of conversation.
Mcvitiesofficial's output runs to about 4 posts per week.
The account follows just 222 others against 61.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$220–$400
Based on 61.8K followers and a 0.38% engagement rate, a single sponsored post by Mcvitiesofficial is worth an estimated $220–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Mcvitiesofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 0.75% |
| Average likes | 229 | 200 |
| Average comments | 9 | 9 |
| Posts per week | 4.18 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 16, 2026
McVitie's is a verified home & diy brand on Instagram, with 61.8K followers.
McVitie's posts on Instagram as @mcvitiesofficial.
McVitie's has 61,845 followers on Instagram (61.8K) as of Jul 16, 2026.
McVitie's's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by McVitie's average 229 likes and 9 comments.
McVitie's posts about 4 times per week on average.
McVitie's is registered as a business account on Instagram and is verified.
McVitie's is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 709 posts.
Yes. McVitie's carries the blue verified badge on Instagram.
Avg Comments
9
180.4K
Engagement
1.38%
A sponsored post from McVitie's is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
