The official Instagram of McSweeney's Quarterly Concern, Timothy McSweeney's Internet Tendency, McSweeney's Books, and more.
Outreach This Creator For FreeOn Instagram, McSweeney's is a business account based in United States with an audience of 82.5K. McSweeney's has shared 2,132 posts to date, currently less than one post a week. Typical posts draw 1,481 likes and 25 comments, putting engagement at 1.82%.
Mcswys's Instagram presence spans 2,132 posts and 82.5K followers, profiling it as a business account.
Mcswys's engagement rate of 1.82% places it below the median within the 10K–100K followers cohort tracked by InstME.
The audience comments once per 59 likes on average, a healthy amount of conversation.
Mcswys currently publishes less than one post per week.
InstME estimates 5% of Mcswys's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Mcswys follows only 715 accounts while being followed by 82.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$530–$980
Based on 82.5K followers and a 1.82% engagement rate, a single sponsored post by Mcswys is worth an estimated $530–$980. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Mcswys | Cohort median |
|---|---|---|
| Engagement rate | 1.82% | 1.45% |
| Average likes | 1,481 | 339 |
| Average comments | 25 | 18 |
| Posts per week | 0.63 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mcswys | Cohort median |
|---|---|---|
| Engagement rate | 1.82% | 0.9% |
| Average likes | 1,481 | 193 |
| Average comments | 25 | 10 |
| Posts per week | 0.63 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
McSweeney's is a Instagram brand based in United States on Instagram, with 82.5K followers.
McSweeney's posts on Instagram as @mcswys.
McSweeney's has 82,538 followers on Instagram (82.5K) as of Jul 11, 2026.
McSweeney's's engagement rate is 1.82%, calculated from average likes and comments per post relative to followers.
Posts by McSweeney's average 1,481 likes and 25 comments.
McSweeney's posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of McSweeney's's followers are low-quality or inactive, giving an audience-quality score of 94/100.
McSweeney's is registered as a business account on Instagram.
McSweeney's's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,132
Avg Comments
25
Engagement
0.09%
A sponsored post from McSweeney's is estimated at $530 to $980. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
