Leading Palm Beach-based interior design firm founded by Sara McCann | Full-service projects nationwide | Fresh, sophisticated, multifaceted interiors
Outreach This Creator For FreeMcCann Design Group runs a Home & DIY brand account based in United States with 26.9K followers on Instagram. The account has published 1,234 posts, currently around 6 posts a week. Posts average 139 likes and 8 comments, an engagement rate of 0.55%.
Mccanndesigngroup is a Home & DIY account on Instagram with 26.9K followers and 1,234 published posts.
Compared with 1,345 other Home & DIY accounts with 10K–100K followers in the InstME index, Mccanndesigngroup's 0.55% engagement rate is below the median of 0.75%.
Followers weigh in with a comment about every 18 likes, an unusually discussion-heavy audience.
Mccanndesigngroup maintains a rhythm of about 6 posts per week.
Audience-quality analysis puts Mccanndesigngroup at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$94–$170
Based on 26.9K followers and a 0.55% engagement rate, a single sponsored post by Mccanndesigngroup is worth an estimated $94–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mccanndesigngroup | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.75% |
| Average likes | 139 | 200 |
| Average comments | 8 | 9 |
| Posts per week | 5.99 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mccanndesigngroup | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.55% |
| Average likes | 139 | 132 |
| Average comments | 8 | 7 |
| Posts per week | 5.99 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
McCann Design Group is a home & diy brand based in United States on Instagram, with 26.9K followers.
McCann Design Group posts on Instagram as @mccanndesigngroup.
McCann Design Group has 26,911 followers on Instagram (26.9K) as of Sep 8, 2026.
McCann Design Group's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by McCann Design Group average 139 likes and 8 comments.
McCann Design Group posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 5% of McCann Design Group's followers are low-quality or inactive, giving an audience-quality score of 94/100.
McCann Design Group is registered as a business account on Instagram.
Total Posts
1,234
Avg Comments
8
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.1%
McCann Design Group is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,234 posts.
McCann Design Group's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from McCann Design Group is estimated at $94 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
