Followers
19.4K
Following
1.3K
Total Posts
Engagement Rate
100%
Avg Likes
40,008
Avg Comments
On Instagram, Max Willman is a verified Fitness creator with an audience of 19.4K. To date Max Willman has posted 52 times, currently less than one post a week. Engagement runs at 100%, or about 40,008 likes and 692 comments per post.
Maxwillman shows up in the InstME index as a Fitness account, 19.4K followers, 52 posts.
For Fitness accounts with 10Kβ100K followers, Maxwillman's 100% engagement rate is in the top quarter (median: 2.04%), a read from 6,024 accounts in the InstME index.
The like-to-comment split is roughly 58 to one, indicating a healthy amount of conversation.
Maxwillman's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$270β$500
Based on 19.4K followers and a 100% engagement rate, a single sponsored post by Maxwillman is worth an estimated $270β$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men Β· mostly 18β34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Maxwillman | Cohort median |
|---|---|---|
| Engagement rate | 100% | 2.04% |
| Average likes | 40,008 | 523 |
| Average comments | 692 | 23 |
| Posts per week | 0.06 | 0.28 |
Median values from 6,024 Fitness accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Max Willman is a verified fitness creator on Instagram, with 19.4K followers.
Max Willman posts on Instagram as @maxwillman.
Max Willman has 19,372 followers on Instagram (19.4K) as of Jul 16, 2026.
Max Willman's engagement rate is 100%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.04%) for Fitness accounts with 10Kβ100K followers in the InstME index.
Posts by Max Willman average 40,008 likes and 692 comments.
Max Willman posts less than once a week on average.
Max Willman is registered as a creator account on Instagram and is verified.
Max Willman is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 52 posts.
Yes. Max Willman carries the blue verified badge on Instagram.
52
692
Posts / Week
0.06
Growth Score
100 / 100
Follower Ratio
14.5Γ
57.5K
Engagement
10.57%
A sponsored post from Max Willman is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
