Matt Aylward is a Just for fun brand, with 17.3K followers on Instagram. To date Matt Aylward has posted 1,374 times, currently less than one post a week. Engagement runs at 3.82%, or about 593 likes and 68 comments per post.
With 17.3K followers across 1,374 posts, Mattywordup is one of the Just for fun accounts tracked in the InstME index.
A post from Mattywordup usually lands 593 likes and 68 comments, near one interaction for every 26 followers.
The like-to-comment split is roughly 9 to one, indicating an unusually discussion-heavy audience.
Mattywordup keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$230–$430
Based on 17.3K followers and a 3.82% engagement rate, a single sponsored post by Mattywordup is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Just for fun
| Metric | Mattywordup | Cohort median |
|---|---|---|
| Engagement rate | 3.82% | 1.45% |
| Average likes | 593 | 339 |
| Average comments | 68 | 18 |
| Posts per week | 0.06 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Matt Aylward is a just for fun brand on Instagram, with 17.3K followers.
Matt Aylward posts on Instagram as @mattywordup.
Matt Aylward has 17,307 followers on Instagram (17.3K) as of Sep 1, 2026.
Matt Aylward's engagement rate is 3.82%, calculated from average likes and comments per post relative to followers.
Posts by Matt Aylward average 593 likes and 68 comments.
Matt Aylward posts less than once a week on average.
Matt Aylward is registered as a business account on Instagram.
Matt Aylward is categorized as a just for fun account in the InstME index, based on the profile's bio and Instagram category across 1,374 posts.
A sponsored post from Matt Aylward is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,374
Avg Comments
68
Engagement
13.31%
