On Instagram, Matt Irwin is a verified Fitness creator based in Canada with an audience of 17.1K. The account has published 104 posts, currently less than one post a week. Posts average 1,328 likes and 14 comments, an engagement rate of 7.86%.
Mattirwin52 shows up in the InstME index as a Fitness account, 17.1K followers, 104 posts.
Mattirwin52 has an engagement rate of 7.86%, which is in the top quarter (median: 2.04%) for Fitness accounts with 10K–100K followers, based on 6,024 accounts in the InstME index.
At one comment per 96 likes, the ratio points to an audience that mostly engages through likes.
On average, Mattirwin52's video content earns 322.4 views.
Over recent weeks, Mattirwin52 has published less than one post per week.
InstME's audience-quality checks score Mattirwin52 at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$240–$440
Based on 17.1K followers and a 7.86% engagement rate, a single sponsored post by Mattirwin52 is worth an estimated $240–$440. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mattirwin52 | Cohort median |
|---|---|---|
| Engagement rate | 7.86% | 2.04% |
| Average likes | 1,328 | 523 |
| Average comments | 14 | 23 |
| Posts per week | 0.08 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mattirwin52 | Cohort median |
|---|---|---|
| Engagement rate | 7.86% | 2.05% |
| Average likes | 1,328 | 981 |
| Average comments | 14 | 27 |
| Posts per week | 0.08 | 0.26 |
Median values from 59 Fitness accounts in Canada with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Matt Irwin is a verified fitness creator based in Canada on Instagram, with 17.1K followers.
Matt Irwin posts on Instagram as @mattirwin52.
Matt Irwin has 17,065 followers on Instagram (17.1K) as of Apr 6, 2026.
Matt Irwin's engagement rate is 7.86%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.04%) for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Matt Irwin average 1,328 likes and 14 comments.
Matt Irwin posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Matt Irwin's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
104
Avg Comments
14
Predominantly men · mostly 18–34
Typical for Fitness creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Engagement
34.59%
Matt Irwin is registered as a creator account on Instagram and is verified.
Matt Irwin is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 104 posts.
Matt Irwin's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Matt Irwin carries the blue verified badge on Instagram.
A sponsored post from Matt Irwin is estimated at $240 to $440. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
