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Matco Tools runs a verified Tools/Equipment brand account with 198.5K followers on Instagram. The account has published 2,637 posts, currently around 10 posts a week. Typical posts draw 234 likes and 6 comments, putting engagement at 0.12%.
As a Tools/Equipment account, Matcotools reaches 198.5K followers on Instagram across 2,637 published posts.
Across recent posts, Matcotools picks up 234 likes and 6 comments on average, one interaction per 830 followers.
Followers weigh in with a comment about every 40 likes, a healthy amount of conversation.
Posting frequency for Matcotools sits at about 10 posts per week, more than one per day.
The account follows just 759 others against 198.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$690–$1,300
Based on 198.5K followers and a 0.12% engagement rate, a single sponsored post by Matcotools is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Tools/Equipment
| Metric | Matcotools | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.25% |
| Average likes | 234 | 2,985 |
| Average comments | 6 | 73 |
| Posts per week | 10.44 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Matco Tools is a verified tools/equipment brand on Instagram, with 198.5K followers.
Matco Tools posts on Instagram as @matcotools.
Matco Tools has 198,528 followers on Instagram (198.5K) as of Jul 9, 2026.
Matco Tools's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by Matco Tools average 234 likes and 6 comments.
Matco Tools posts about 10 times per week on average.
Matco Tools is registered as a business account on Instagram and is verified.
Matco Tools is categorized as a tools/equipment account in the InstME index, based on the profile's bio and Instagram category across 2,637 posts.
Yes. Matco Tools carries the blue verified badge on Instagram.
Total Posts
2,637
Avg Comments
6
Engagement
1.86%
A sponsored post from Matco Tools is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
