A factory turned contemporary art museum that nurtures bold creative exploration and fosters surprising connections between people every day.
Followers
161.8K
Following
954
Total Posts
Engagement Rate
0.25%
Avg Likes
399
Avg Comments
Reaching 161.8K followers on Instagram, MASS MoCA is a verified Art brand based in United States. The account has published 3,113 posts, currently around 5 posts a week. Posts average 399 likes and 6 comments, an engagement rate of 0.25%.
With 161.8K followers across 3,113 posts, Massmoca is one of the Art accounts tracked in the InstME index.
Massmoca records a 0.25% engagement rate, in the bottom quarter (median: 1.6%) for the 4,972 Art accounts with 100K–1M followers tracked in the InstME index.
The like-to-comment split is roughly 72 to one, indicating an audience that mostly engages through likes.
In recent weeks Massmoca has kept to about 5 posts per week.
Massmoca keeps its following list short (954) relative to 161.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$570–$1,100
Based on 161.8K followers and a 0.25% engagement rate, a single sponsored post by Massmoca is worth an estimated $570–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
| Metric | Massmoca | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 1.6% |
| Average likes | 399 | 3,958 |
| Average comments | 6 | 91 |
| Posts per week | 4.73 | 0.5 |
Median values from 4,972 Art accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Massmoca | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.93% |
| Average likes | 399 | 2,119 |
| Average comments | 6 | 66 |
| Posts per week | 4.73 | 0.57 |
Median values from 605 Art accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
MASS MoCA is a verified art brand based in United States on Instagram, with 161.8K followers.
MASS MoCA posts on Instagram as @massmoca.
MASS MoCA has 161,819 followers on Instagram (161.8K) as of Jul 9, 2026.
MASS MoCA's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.6%) for Art accounts with 100K–1M followers in the InstME index.
Posts by MASS MoCA average 399 likes and 6 comments.
MASS MoCA posts about 5 times per week on average.
MASS MoCA is registered as a business account on Instagram and is verified.
MASS MoCA is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 3,113 posts.
MASS MoCA's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,113
6
Posts / Week
4.73
Growth Score
5 / 100
Follower Ratio
169.6×
Engagement
0.39%
Yes. MASS MoCA carries the blue verified badge on Instagram.
A sponsored post from MASS MoCA is estimated at $570 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
