Since 1811, we've delivered high-quality care, conducted pioneering research, educated future leaders and improved the communities we serve.
Followers
81K
Following
455
Total Posts
Engagement Rate
0.83%
Avg Likes
667
Avg Comments
Reaching 81K followers on Instagram, Massachusetts General Hospital is a verified Hospital brand based in United States. To date Massachusetts General Hospital has posted 2,730 times, currently around 2 posts a week. Posts average 667 likes and 9 comments, an engagement rate of 0.83%.
On Instagram, Massgeneral runs a Hospital account that has published 2,730 posts and gathered 81K followers.
Among accounts with 10K–100K followers, Massgeneral's 0.83% engagement rate sits about average.
Followers leave about one comment for every 77 likes, an audience that mostly engages through likes.
Over recent weeks, Massgeneral has published about one post per week.
InstME estimates 0% of Massgeneral's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Massgeneral follows only 455 accounts while being followed by 81K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$280–$530
Based on 81K followers and a 0.83% engagement rate, a single sponsored post by Massgeneral is worth an estimated $280–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Hospital
| Metric | Massgeneral | Cohort median |
|---|---|---|
| Engagement rate | 0.83% | 1.45% |
| Average likes | 667 | 339 |
| Average comments | 9 | 18 |
| Posts per week | 1.9 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Massgeneral | Cohort median |
|---|---|---|
| Engagement rate | 0.83% | 0.9% |
| Average likes | 667 | 193 |
| Average comments | 9 | 10 |
| Posts per week | 1.9 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Massachusetts General Hospital is a verified hospital brand based in United States on Instagram, with 81K followers.
Massachusetts General Hospital posts on Instagram as @massgeneral.
Massachusetts General Hospital has 80,983 followers on Instagram (81K) as of Jul 15, 2026.
Massachusetts General Hospital's engagement rate is 0.83%, calculated from average likes and comments per post relative to followers.
Posts by Massachusetts General Hospital average 667 likes and 9 comments.
Massachusetts General Hospital posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Massachusetts General Hospital's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Massachusetts General Hospital is registered as a business account on Instagram and is verified.
2,730
9
Posts / Week
1.9
Growth Score
16.6 / 100
ER Rank
50th
78.4K
Engagement
0.83%
Massachusetts General Hospital is categorized as a hospital account in the InstME index, based on the profile's bio and Instagram category across 2,730 posts.
Massachusetts General Hospital's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Massachusetts General Hospital carries the blue verified badge on Instagram.
A sponsored post from Massachusetts General Hospital is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
