We report the news that affects you and your money💸📊
Outreach This Creator For FreeFollowers
570.5K
Following
38
Total Posts
Engagement Rate
0.03%
Avg Likes
153
Avg Comments
Marketwatch is a verified News & media website brand based in United States. The account has built 570.5K followers on Instagram. Marketwatch has shared 2,713 posts to date, currently around 22 posts a week. Posts average 153 likes and 8 comments, an engagement rate of 0.03%.
Counting 570.5K followers and 2,713 posts, Marketwatch sits in the InstME index as a News & media website account.
An engagement rate of 0.03% puts Marketwatch in the bottom 4% for accounts with 100K–1M followers tracked by InstME.
Roughly one in 19 likes comes with a comment, an unusually discussion-heavy audience.
Marketwatch's output runs to about 22 posts per week, more than one per day.
On audience quality, Marketwatch lands at 64/100, an estimated 30% of followers read as low-quality or inactive, a solid result.
With 570.5K followers but only 38 accounts followed back, Marketwatch shows the ratio of a well-established account.
Estimated sponsored-post value
$2,000–$3,700
Based on 570.5K followers and a 0.03% engagement rate, a single sponsored post by Marketwatch is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News & media website
| Metric | Marketwatch | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.25% |
| Average likes | 153 | 2,985 |
| Average comments | 8 | 73 |
| Posts per week | 21.65 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Marketwatch | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.86% |
| Average likes | 153 | 2,003 |
| Average comments | 8 | 56 |
| Posts per week | 21.65 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Marketwatch is a verified news & media website brand based in United States on Instagram, with 570.5K followers.
Marketwatch has 570,535 followers on Instagram (570.5K) as of Mar 26, 2026.
Marketwatch's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Marketwatch average 153 likes and 8 comments.
Marketwatch posts about 22 times per week on average.
InstME's audience-quality analysis estimates about 30% of Marketwatch's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Marketwatch is registered as a business account on Instagram and is verified.
Marketwatch is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 2,713 posts.
Marketwatch's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,713
8
Posts / Week
21.65
Growth Score
0.6 / 100
ER Rank
4th
2.5M
Engagement
1.12%
Yes. Marketwatch carries the blue verified badge on Instagram.
A sponsored post from Marketwatch is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
