Manulife is a verified Home & DIY brand. The account has built 24.8K followers on Instagram. The account has published 1,317 posts, currently around 2 posts a week. Typical posts draw 112 likes and 4 comments, putting engagement at 0.47%.
The Home & DIY account Manulife has posted 1,317 times on Instagram and drawn 24.8K followers.
Manulife's 0.47% engagement rate is below the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 31 likes, pointing to a healthy amount of conversation.
Manulife's videos average 3.2K views per post.
Manulife's output runs to about 2 posts per week.
At 100/100 on audience quality, Manulife carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 37 others against 24.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$87–$160
Based on 24.8K followers and a 0.47% engagement rate, a single sponsored post by Manulife is worth an estimated $87–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Manulife | Cohort median |
|---|---|---|
| Engagement rate | 0.47% | 0.75% |
| Average likes | 112 | 200 |
| Average comments | 4 | 9 |
| Posts per week | 2.44 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Manulife is a verified home & diy brand on Instagram, with 24.8K followers.
Manulife has 24,829 followers on Instagram (24.8K) as of Jul 15, 2026.
Manulife's engagement rate is 0.47%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Manulife average 112 likes and 4 comments.
Manulife posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Manulife's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Manulife is registered as a business account on Instagram and is verified.
Manulife is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,317 posts.
Welcome to the official home of Manulife on Instagram. For terms of use please visit: https://ow.ly/StvA50Ya6Be
Total Posts
1,317
Avg Comments
4
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0%
Yes. Manulife carries the blue verified badge on Instagram.
A sponsored post from Manulife is estimated at $87 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
