Northern Beaches news with a Manly to Dee Why hyperfocus. Free, frank, and fair. Newsy, but good humoured. Editor @kim_smee
Manly Observer is a verified News & media website brand based in Australia. The account has built 133.2K followers on Instagram. Manly Observer has shared 6,858 posts to date, currently around 64 posts a week. Typical posts draw 4,349 likes and 120 comments, putting engagement at 3.35%.
Manlyobserver has built an audience of 133.2K followers on Instagram over 6,858 posts as a News & media website account.
Manlyobserver lands in the top 28% on engagement, 3.35% against the 100K–1M followers cohort.
The comment-to-like ratio works out to one comment per 36 likes, pointing to a healthy amount of conversation.
Manlyobserver's videos draw about 98.4K views each, around 74% of its followers per post.
Recent posting activity averages about 64 posts per week, more than one per day.
Manlyobserver comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$1,600–$2,900
Based on 133.2K followers and a 3.35% engagement rate, a single sponsored post by Manlyobserver is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News & media website
| Metric | Manlyobserver | Cohort median |
|---|---|---|
| Engagement rate | 3.35% | 1.25% |
| Average likes | 4,349 | 2,985 |
| Average comments | 120 | 73 |
| Posts per week | 63.95 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Manlyobserver | Cohort median |
|---|---|---|
| Engagement rate | 3.35% | 0.7% |
| Average likes | 4,349 | 1,539 |
| Average comments | 120 | 38 |
| Posts per week | 63.95 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 30, 2026
Manly Observer is a verified news & media website brand based in Australia on Instagram, with 133.2K followers.
Manly Observer posts on Instagram as @manlyobserver.
Manly Observer has 133,207 followers on Instagram (133.2K) as of Mar 30, 2026.
Manly Observer's engagement rate is 3.35%, calculated from average likes and comments per post relative to followers.
Posts by Manly Observer average 4,349 likes and 120 comments.
Manly Observer posts about 64 times per week on average.
InstME's audience-quality analysis estimates about 0% of Manly Observer's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Manly Observer is registered as a business account on Instagram and is verified.
Manly Observer is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 6,858 posts.
Total Posts
6,858
Avg Comments
120
Engagement
0.79%
Manly Observer's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Manly Observer carries the blue verified badge on Instagram.
A sponsored post from Manly Observer is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
