Welcome to the OFFICIAL Instagram account of the smash-hit musical MAMMA MIA!, cleverly told through the timeless songs and greatest hits of ABBA.
Outreach This Creator For FreeReaching 159.3K followers on Instagram, MAMMA MIA! The Musical is a business account. To date MAMMA MIA! The Musical has posted 4,449 times, currently around 11 posts a week. Engagement runs at 0.27%, or about 425 likes and 3 comments per post.
On Instagram, Mammamiamusical runs a business account that has published 4,449 posts and gathered 159.3K followers.
Mammamiamusical's 0.27% engagement rate ranks in the bottom 24% among accounts with 100K–1M followers in the InstME index.
Followers leave about one comment for every 146 likes, an audience that mostly engages through likes.
On average, Mammamiamusical's video content earns 11.8K views.
Mammamiamusical keeps a posting cadence of about 11 posts per week, more than one per day.
Quality checks give Mammamiamusical 82/100; around 15% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Mammamiamusical follows only 250 accounts while being followed by 159.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$560–$1,000
Based on 159.3K followers and a 0.27% engagement rate, a single sponsored post by Mammamiamusical is worth an estimated $560–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Mammamiamusical | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.25% |
| Average likes | 425 | 2,985 |
| Average comments | 3 | 73 |
| Posts per week | 10.56 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
MAMMA MIA! The Musical is a Instagram brand on Instagram, with 159.3K followers.
MAMMA MIA! The Musical posts on Instagram as @mammamiamusical.
MAMMA MIA! The Musical has 159,294 followers on Instagram (159.3K) as of Jul 12, 2026.
MAMMA MIA! The Musical's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers.
Posts by MAMMA MIA! The Musical average 425 likes and 3 comments.
MAMMA MIA! The Musical posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 15% of MAMMA MIA! The Musical's followers are low-quality or inactive, giving an audience-quality score of 82/100.
MAMMA MIA! The Musical is registered as a business account on Instagram.
Total Posts
4,449
Avg Comments
3
Engagement
1.25%
A sponsored post from MAMMA MIA! The Musical is estimated at $560 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
