Australia’s #1 women’s brand. Making women feel seen, heard and understood since 2007.
Followers
425.2K
Following
1.7K
Total Posts
Engagement Rate
0.72%
Avg Likes
3,025
Avg Comments
Mamamia is a verified Media/news company brand based in Australia, with 425.2K followers on Instagram. To date Mamamia has posted 42,095 times, currently less than one post a week. Typical posts draw 3,025 likes and 34 comments, putting engagement at 0.72%.
Mamamiaaus operates a Media/news company account on Instagram, pairing 425.2K followers with 42,095 posts.
Mamamiaaus's posts draw around 3,025 likes and 34 comments each, close to one interaction for every 139 followers.
For roughly every 89 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Mamamiaaus has published less than one post per week.
Mamamiaaus keeps its following list short (1,748) relative to 425.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,500–$2,800
Based on 425.2K followers and a 0.72% engagement rate, a single sponsored post by Mamamiaaus is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Mamamiaaus | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 1.25% |
| Average likes | 3,025 | 2,985 |
| Average comments | 34 | 73 |
| Posts per week | 0.29 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mamamiaaus | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 0.7% |
| Average likes | 3,025 | 1,539 |
| Average comments | 34 | 38 |
| Posts per week | 0.29 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Mamamia is a verified media/news company brand based in Australia on Instagram, with 425.2K followers.
Mamamia posts on Instagram as @mamamiaaus.
Mamamia has 425,175 followers on Instagram (425.2K) as of Apr 23, 2026.
Mamamia's engagement rate is 0.72%, calculated from average likes and comments per post relative to followers.
Posts by Mamamia average 3,025 likes and 34 comments.
Mamamia posts less than once a week on average.
Mamamia is registered as a business account on Instagram and is verified.
Mamamia is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 42,095 posts.
Mamamia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
42,095
34
Posts / Week
0.29
Growth Score
14.4 / 100
Follower Ratio
243.2×
0.18%
Yes. Mamamia carries the blue verified badge on Instagram.
A sponsored post from Mamamia is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
