Followers
64.5M
Following
270
Total Posts
Engagement Rate
1.11%
Avg Likes
714,257
Avg Comments
Maluma is a verified Artist brand. The account has built 64.5M followers on Instagram. Maluma has shared 439 posts to date, currently around 2 posts a week. Engagement runs at 1.11%, or about 714,257 likes and 4,176 comments per post.
Maluma has built an audience of 64.5M followers on Instagram over 439 posts as an Artist account.
Maluma's average post pulls 714,257 likes and 4,176 comments, roughly one interaction per 90 followers.
Roughly one in 171 likes comes with a comment, an audience that mostly engages through likes.
Maluma's videos average 1.1M views per post.
Maluma maintains a rhythm of about one post per week.
The account follows just 270 others against 64.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$250,000–$470,000
Based on 64.5M followers and a 1.11% engagement rate, a single sponsored post by Maluma is worth an estimated $250,000–$470,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Artist
| Metric | Maluma | Cohort median |
|---|---|---|
| Engagement rate | 1.11% | 1.02% |
| Average likes | 714,257 | 25,711 |
| Average comments | 4,176 | 376 |
| Posts per week | 1.83 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Maluma is a verified artist brand on Instagram, with 64.5M followers.
Maluma has 64,510,726 followers on Instagram (64.5M) as of Apr 6, 2026.
Maluma's engagement rate is 1.11%, calculated from average likes and comments per post relative to followers.
Posts by Maluma average 714,257 likes and 4,176 comments.
Maluma posts about 2 times per week on average.
Maluma is registered as a business account on Instagram and is verified.
Maluma is categorized as an artist account in the InstME index, based on the profile's bio and Instagram category across 439 posts.
Yes. Maluma carries the blue verified badge on Instagram.
A sponsored post from Maluma is estimated at $250,000 to $470,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
439
4,176
Avg Views
1,087,433
Posts / Week
1.83
Growth Score
22.2 / 100
Engagement
0.11%
