Movement, mindfulness, community and more.
Followers
5.8M
Following
153
Total Posts
Engagement Rate
0.21%
Avg Likes
12,086
Avg Comments
Lululemon is a verified Clothing (Brand) brand based in United States. The account has built 5.8M followers on Instagram. To date Lululemon has posted 3,727 times, currently around 4 posts a week. Typical posts draw 12,086 likes and 135 comments, putting engagement at 0.21%.
As a Clothing (Brand) account, Lululemon reaches 5.8M followers on Instagram across 3,727 published posts.
Across recent posts, Lululemon picks up 12,086 likes and 135 comments on average, one interaction per 477 followers.
The comment-to-like ratio works out to one comment per 90 likes, pointing to an audience that mostly engages through likes.
Lululemon maintains a rhythm of about 4 posts per week.
The account follows just 153 others against 5.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$20,000–$38,000
Based on 5.8M followers and a 0.21% engagement rate, a single sponsored post by Lululemon is worth an estimated $20,000–$38,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Lululemon | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.02% |
| Average likes | 12,086 | 25,711 |
| Average comments | 135 | 376 |
| Posts per week | 3.7 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lululemon | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.81% |
| Average likes | 12,086 | 19,158 |
| Average comments | 135 | 344 |
| Posts per week | 3.7 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Lululemon is a verified clothing (brand) brand based in United States on Instagram, with 5.8M followers.
Lululemon has 5,829,318 followers on Instagram (5.8M) as of Jul 15, 2026.
Lululemon's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by Lululemon average 12,086 likes and 135 comments.
Lululemon posts about 4 times per week on average.
Lululemon is registered as a business account on Instagram and is verified.
Lululemon is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 3,727 posts.
Lululemon's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Lululemon carries the blue verified badge on Instagram.
3,727
135
Posts / Week
3.7
Growth Score
4.2 / 100
Follower Ratio
38100.1×
Engagement
0.09%
A sponsored post from Lululemon is estimated at $20,000 to $38,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
