Ewan McGregor and Charley Boorman’s motorcycle journeys: Long Way Round, Long Way Down, Long Way Up and Long Way Home
Followers
111.9K
Following
243
Total Posts
Engagement Rate
4.4%
Avg Likes
4,834
Avg Comments
Reaching 111.9K followers on Instagram, Long Way is a verified Home & DIY brand. The account has published 313 posts, currently less than one post a week. Engagement runs at 4.4%, or about 4,834 likes and 87 comments per post.
Tracked in the InstME index, Longwaytvofficial is a Home & DIY account with 111.9K followers and a back catalogue of 313 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Longwaytvofficial's 4.4% engagement rate lands in the top quarter (median: 0.63%).
The like-to-comment split is roughly 55 to one, indicating a healthy amount of conversation.
Longwaytvofficial's recent cadence works out to less than one post per week.
Longwaytvofficial keeps its following list short (243) relative to 111.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,600–$2,900
Based on 111.9K followers and a 4.4% engagement rate, a single sponsored post by Longwaytvofficial is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Longwaytvofficial | Cohort median |
|---|---|---|
| Engagement rate | 4.4% | 0.63% |
| Average likes | 4,834 | 1,415 |
| Average comments | 87 | 30 |
| Posts per week | 0.28 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Long Way is a verified home & diy brand on Instagram, with 111.9K followers.
Long Way posts on Instagram as @longwaytvofficial.
Long Way has 111,882 followers on Instagram (111.9K) as of Sep 6, 2026.
Long Way's engagement rate is 4.4%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Long Way average 4,834 likes and 87 comments.
Long Way posts less than once a week on average.
Long Way is registered as a business account on Instagram and is verified.
Long Way is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 313 posts.
Yes. Long Way carries the blue verified badge on Instagram.
313
87
Posts / Week
0.28
Growth Score
88 / 100
Last Post
2 months ago
Engagement
4.29%
A sponsored post from Long Way is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
