Sharing the best longform nonfiction on the web. Become a member or read our new stories:
Outreach This Creator For FreeLongreads is a News & media website brand. The account has built 19.4K followers on Instagram. To date Longreads has posted 717 times, currently around 3 posts a week. Engagement runs at 0.1%, or about 19 likes and 1 comments per post.
Longreads is a News & media website account whose 717 posts have grown a following of 19.4K on Instagram.
A 0.1% engagement rate leaves Longreads in the bottom 10% compared with accounts with 10K–100K followers.
Posting frequency for Longreads sits at about 3 posts per week.
Longreads comes in at 58/100 for audience quality, with 35% of followers estimated low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$68–$130
Based on 19.4K followers and a 0.1% engagement rate, a single sponsored post by Longreads is worth an estimated $68–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News & media website
| Metric | Longreads | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.45% |
| Average likes | 19 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 2.89 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Longreads is a news & media website brand on Instagram, with 19.4K followers.
Longreads has 19,388 followers on Instagram (19.4K) as of Jul 15, 2026.
Longreads's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Longreads average 19 likes and 1 comments.
Longreads posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 35% of Longreads's followers are low-quality or inactive, giving an audience-quality score of 58/100.
Longreads is registered as a business account on Instagram.
Longreads is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 717 posts.
A sponsored post from Longreads is estimated at $68 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
717
Avg Comments
1
Engagement
0.79%