The official Instagram for L.L.Bean. Inspiring photos and stories to help you make the most of every moment outside. Click to SHOP⬇️
On Instagram, L.L.Bean is a verified Outdoor Equipment Store brand based in United States with an audience of 648.7K. L.L.Bean has shared 520 posts to date, currently around 5 posts a week. Engagement runs at 0.18%, or about 1,170 likes and 18 comments per post.
Llbean's Instagram presence spans 520 posts and 648.7K followers, profiling it as an Outdoor Equipment Store account.
Llbean's 0.18% engagement rate ranks in the bottom 18% among accounts with 100K–1M followers in the InstME index.
Followers leave about one comment for every 65 likes, an audience that mostly engages through likes.
Llbean keeps a posting cadence of about 5 posts per week.
InstME's audience-quality checks score Llbean at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Llbean follows only 1,071 accounts while being followed by 648.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,300–$4,200
Based on 648.7K followers and a 0.18% engagement rate, a single sponsored post by Llbean is worth an estimated $2,300–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Outdoor Equipment Store
| Metric | Llbean | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.25% |
| Average likes | 1,170 | 2,985 |
| Average comments | 18 | 73 |
| Posts per week | 5.31 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Llbean | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.86% |
| Average likes | 1,170 | 2,003 |
| Average comments | 18 | 56 |
| Posts per week | 5.31 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
L.L.Bean is a verified outdoor equipment store brand based in United States on Instagram, with 648.7K followers.
L.L.Bean posts on Instagram as @llbean.
L.L.Bean has 648,677 followers on Instagram (648.7K) as of Jul 9, 2026.
L.L.Bean's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers.
Posts by L.L.Bean average 1,170 likes and 18 comments.
L.L.Bean posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of L.L.Bean's followers are low-quality or inactive, giving an audience-quality score of 100/100.
L.L.Bean is registered as a business account on Instagram and is verified.
L.L.Bean is categorized as an outdoor equipment store account in the InstME index, based on the profile's bio and Instagram category across 520 posts.
Total Posts
520
Avg Comments
18
Engagement
5.22%
L.L.Bean's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. L.L.Bean carries the blue verified badge on Instagram.
A sponsored post from L.L.Bean is estimated at $2,300 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
