Incredible stories and treasured photographs from the LIFE Magazine archive.
Followers
3.5M
Following
704
Total Posts
Engagement Rate
0.12%
Avg Likes
4,310
Avg Comments
On Instagram, Life is a verified Media/news company brand with an audience of 3.5M. The account has published 4,114 posts, currently around 4 posts a week. Engagement runs at 0.12%, or about 4,310 likes and 19 comments per post.
Tracked in the InstME index, Life is a Media/news company account with 3.5M followers and a back catalogue of 4,114 posts.
Posts by Life tend to gather 4,310 likes and 19 comments, about one interaction per 806 followers.
At one comment per 229 likes, the ratio points to an audience that mostly engages through likes.
Life's recent cadence works out to about 4 posts per week.
InstME's checks rate Life's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Life keeps its following list short (704) relative to 3.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$12,000–$23,000
Based on 3.5M followers and a 0.12% engagement rate, a single sponsored post by Life is worth an estimated $12,000–$23,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Life | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.02% |
| Average likes | 4,310 | 25,711 |
| Average comments | 19 | 376 |
| Posts per week | 4.41 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Life is a verified media/news company brand on Instagram, with 3.5M followers.
Life has 3,490,034 followers on Instagram (3.5M) as of Jul 15, 2026.
Life's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by Life average 4,310 likes and 19 comments.
Life posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Life's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Life is registered as a business account on Instagram and is verified.
Life is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 4,114 posts.
Yes. Life carries the blue verified badge on Instagram.
A sponsored post from Life is estimated at $12,000 to $23,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,114
19
Posts / Week
4.41
Growth Score
2.4 / 100
Audience Score
100 / 100
0.18%
