The best workout is the one you actually do 💚 📲 Tag us so we can repost your training
Outreach This Creator For FreeOn Instagram, Les Mills Nordic is a Fitness brand based in Sweden with an audience of 32.4K. The account has published 1,978 posts, currently less than one post a week. Posts average 431 likes and 29 comments, an engagement rate of 1.42%.
Lesmillsnordic operates a Fitness account on Instagram, pairing 32.4K followers with 1,978 posts.
Lesmillsnordic records a 1.42% engagement rate, below the median of 2.04% for the 6,024 Fitness accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 15 likes, an unusually discussion-heavy audience.
Lesmillsnordic's recent cadence works out to less than one post per week.
InstME's checks rate Lesmillsnordic's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$160–$300
Based on 32.4K followers and a 1.42% engagement rate, a single sponsored post by Lesmillsnordic is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Lesmillsnordic | Cohort median |
|---|---|---|
| Engagement rate | 1.42% | 2.04% |
| Average likes | 431 | 523 |
| Average comments | 29 | 23 |
| Posts per week | 0.47 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lesmillsnordic | Cohort median |
|---|---|---|
| Engagement rate | 1.42% | 1.56% |
| Average likes | 431 | 453 |
| Average comments | 29 | 16 |
| Posts per week | 0.47 | 0.81 |
Median values from 184 accounts in Sweden with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 14, 2026
Les Mills Nordic is a fitness brand based in Sweden on Instagram, with 32.4K followers.
Les Mills Nordic posts on Instagram as @lesmillsnordic.
Les Mills Nordic has 32,449 followers on Instagram (32.4K) as of Sep 14, 2026.
Les Mills Nordic's engagement rate is 1.42%, calculated from average likes and comments per post relative to followers. That is below the median of 2.04% for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Les Mills Nordic average 431 likes and 29 comments.
Les Mills Nordic posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Les Mills Nordic's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
1,978
Avg Comments
29
Predominantly men · mostly 18–34
Typical for Fitness creators in Sweden, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Engagement
0.94%
Les Mills Nordic is registered as a business account on Instagram.
Les Mills Nordic is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 1,978 posts.
Les Mills Nordic's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Les Mills Nordic is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
