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Outreach This Creator For FreeOn Instagram, Les Mills Nordic is a Fitness brand based in Sweden with an audience of 32.4K. The account has published 1,978 posts, currently less than one post a week. Posts average 431 likes and 29 comments, an engagement rate of 1.42%.
Lesmillsnordic operates a Fitness account on Instagram, pairing 32.4K followers with 1,978 posts.
Lesmillsnordic records a 1.42% engagement rate, below the median of 2.04% for the 6,024 Fitness accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 15 likes, an unusually discussion-heavy audience.
Lesmillsnordic's recent cadence works out to less than one post per week.
InstME's checks rate Lesmillsnordic's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$160–$300
Based on 32.4K followers and a 1.42% engagement rate, a single sponsored post by Lesmillsnordic is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Lesmillsnordic | Cohort median |
|---|---|---|
| Engagement rate | 1.42% | 2.04% |
| Average likes | 431 | 523 |
| Average comments | 29 | 23 |
| Posts per week | 0.47 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lesmillsnordic | Cohort median |
|---|---|---|
| Engagement rate | 1.42% | 1.56% |
| Average likes | 431 | 453 |
| Average comments | 29 | 16 |
| Posts per week | 0.47 | 0.81 |
Median values from 184 accounts in Sweden with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Les Mills Nordic is a fitness brand based in Sweden on Instagram, with 32.4K followers.
Les Mills Nordic posts on Instagram as @lesmillsnordic.
Les Mills Nordic has 32,449 followers on Instagram (32.4K) as of Sep 14, 2026.
Les Mills Nordic's engagement rate is 1.42%, calculated from average likes and comments per post relative to followers. That is below the median of 2.04% for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Les Mills Nordic average 431 likes and 29 comments.
Les Mills Nordic posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Les Mills Nordic's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Les Mills Nordic is registered as a business account on Instagram.
Les Mills Nordic is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 1,978 posts.
Avg Comments
29
Predominantly men · mostly 18–34
Typical for Fitness creators in Sweden, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Engagement
5.95%
Les Mills Nordic's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Les Mills Nordic is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
