Surfer/writer/lifeguard Cycling and surfing around Britain. Link to YouTube below 👇 Supported by @reef @finisterre @bossurfboards
Outreach This Creator For FreeOn Instagram, Mike Lay is a Fitness brand with an audience of 18.7K. The account has published 1,327 posts, currently around 1 post a week. Engagement runs at 5.22%, or about 918 likes and 57 comments per post.
With 18.7K followers across 1,327 posts, Laymike is one of the Fitness accounts tracked in the InstME index.
Laymike records a 5.22% engagement rate, above the median of 2.04% for the 6,024 Fitness accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 16 likes on average, an unusually discussion-heavy audience.
At 26.9K average views (1.4× followers), Laymike's video posts consistently spread beyond the existing audience.
Laymike currently publishes about one post per week.
InstME's checks rate Laymike's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$260–$490
Based on 18.7K followers and a 5.22% engagement rate, a single sponsored post by Laymike is worth an estimated $260–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Laymike | Cohort median |
|---|---|---|
| Engagement rate | 5.22% | 2.04% |
| Average likes | 918 | 523 |
| Average comments | 57 | 23 |
| Posts per week | 1.09 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
Mike Lay is a fitness brand on Instagram, with 18.7K followers.
Mike Lay posts on Instagram as @laymike.
Mike Lay has 18,692 followers on Instagram (18.7K) as of Sep 30, 2026.
Mike Lay's engagement rate is 5.22%, calculated from average likes and comments per post relative to followers. That is above the median of 2.04% for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Mike Lay average 918 likes and 57 comments.
Mike Lay posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Mike Lay's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Mike Lay is registered as a business account on Instagram.
Mike Lay is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 1,327 posts.
Total Posts
1,327
Avg Comments
57
Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Engagement
14.37%
A sponsored post from Mike Lay is estimated at $260 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
