Automobili #Lamborghini Driving Humans Beyond. Brave. Unexpected. Authentic. Our Motorsport Vision on
Followers
36.5M
Following
251
Total Posts
Engagement Rate
0.22%
Avg Likes
79,080
Avg Comments
Lamborghini is a verified Automotive brand, with 36.5M followers on Instagram. Lamborghini has shared 1,358 posts to date, currently around 7 posts a week. Engagement runs at 0.22%, or about 79,080 likes and 239 comments per post.
With 36.5M followers across 1,358 posts, Lamborghini is one of the Automotive accounts tracked in the InstME index.
Lamborghini records a 0.22% engagement rate, in the bottom quarter (median: 0.76%) for the 286 Automotive accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 331 to one, indicating an audience that mostly engages through likes.
Lamborghini currently publishes about 7 posts per week.
InstME's checks rate Lamborghini's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Lamborghini keeps its following list short (251) relative to 36.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$130,000–$240,000
Based on 36.5M followers and a 0.22% engagement rate, a single sponsored post by Lamborghini is worth an estimated $130,000–$240,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Lamborghini | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.76% |
| Average likes | 79,080 | 16,549 |
| Average comments | 239 | 231 |
| Posts per week | 6.53 | 1.95 |
Median values from 286 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Lamborghini is a verified automotive brand on Instagram, with 36.5M followers.
Lamborghini has 36,486,021 followers on Instagram (36.5M) as of Jul 15, 2026.
Lamborghini's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.76%) for Automotive accounts with over 1M followers in the InstME index.
Posts by Lamborghini average 79,080 likes and 239 comments.
Lamborghini posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 0% of Lamborghini's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Lamborghini is registered as a business account on Instagram and is verified.
Lamborghini is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 1,358 posts.
Yes. Lamborghini carries the blue verified badge on Instagram.
1,358
239
Posts / Week
6.53
Growth Score
4.4 / 100
Audience Score
100 / 100
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
0.25%
A sponsored post from Lamborghini is estimated at $130,000 to $240,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
