🏡 Buying & Letting in London, Country & International 🔑 Homes for sale | Rentals | Property insights 🎥 Tours | Local markets ✉️ DM to book a viewing
Followers
213.4K
Following
2.1K
Total Posts
Engagement Rate
0.12%
Avg Likes
261
Avg Comments
Knight Frank runs a verified Real Estate brand account based in United Kingdom with 213.4K followers on Instagram. The account has published 5,754 posts, currently around 8 posts a week. Posts average 261 likes and 5 comments, an engagement rate of 0.12%.
Knightfrank is a Real Estate account whose 5,754 posts have grown a following of 213.4K on Instagram.
An engagement rate of 0.12% puts Knightfrank in the bottom 13% for accounts with 100K–1M followers tracked by InstME.
Comments arrive at about one per 55 likes, a sign of a healthy amount of conversation.
Knightfrank's output runs to about 8 posts per week, more than one per day.
On audience quality, Knightfrank lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 213.4K followers but only 2,120 accounts followed back, Knightfrank shows the ratio of a well-established account.
Estimated sponsored-post value
$750–$1,400
Based on 213.4K followers and a 0.12% engagement rate, a single sponsored post by Knightfrank is worth an estimated $750–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Real Estate
| Metric | Knightfrank | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.25% |
| Average likes | 261 | 2,985 |
| Average comments | 5 | 73 |
| Posts per week | 7.65 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Knightfrank | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.72% |
| Average likes | 261 | 1,651 |
| Average comments | 5 | 45 |
| Posts per week | 7.65 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
Knight Frank is a verified real estate brand based in United Kingdom on Instagram, with 213.4K followers.
Knight Frank posts on Instagram as @knightfrank.
Knight Frank has 213,427 followers on Instagram (213.4K) as of Jul 15, 2026.
Knight Frank's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by Knight Frank average 261 likes and 5 comments.
Knight Frank posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 10% of Knight Frank's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Knight Frank is registered as a business account on Instagram and is verified.
Knight Frank is categorized as a real estate account in the InstME index, based on the profile's bio and Instagram category across 5,754 posts.
5,754
5
Posts / Week
7.65
Growth Score
2.4 / 100
ER Rank
13th
Engagement
0.79%
Knight Frank's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Knight Frank carries the blue verified badge on Instagram.
A sponsored post from Knight Frank is estimated at $750 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
