At #Kidstuff you'll notice our toys look a little different. So does our service. We sell toys that inspire individuality & reward curiosity! 🚀🧸🪁🥏
On Instagram, Kidstuff is a verified business account based in Australia with an audience of 20.2K. The account has published 345 posts, currently around 3 posts a week. Typical posts draw 12 likes and 1 comments, putting engagement at 0.06%.
Tracked in the InstME index, Kidstuff_aus is a business account with 20.2K followers and a back catalogue of 345 posts.
Kidstuff_aus's posts draw around 12 likes and 1 comments each, close to one interaction for every 1,659 followers.
Kidstuff_aus's recent cadence works out to about 3 posts per week.
Kidstuff_aus keeps its following list short (91) relative to 20.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$71–$130
Based on 20.2K followers and a 0.06% engagement rate, a single sponsored post by Kidstuff_aus is worth an estimated $71–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Kidstuff_aus | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.45% |
| Average likes | 12 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 3.11 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kidstuff_aus | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.66% |
| Average likes | 12 | 158 |
| Average comments | 1 | 9 |
| Posts per week | 3.11 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 29, 2026
Kidstuff is a verified Instagram brand based in Australia on Instagram, with 20.2K followers.
Kidstuff posts on Instagram as @kidstuff_aus.
Kidstuff has 20,184 followers on Instagram (20.2K) as of Aug 29, 2026.
Kidstuff's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Kidstuff average 12 likes and 1 comments.
Kidstuff posts about 3 times per week on average.
Kidstuff is registered as a business account on Instagram and is verified.
Kidstuff's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Kidstuff carries the blue verified badge on Instagram.
A sponsored post from Kidstuff is estimated at $71 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
1
Engagement
5.94%
