The newsroom at KERA, the NPR and PBS stations for North Texas. Also from KERA: @keratxarts @kerathink @kxtradio @wrr101fm
KERA is a Media/news company brand based in United States. The account has built 17.2K followers on Instagram. KERA has shared 2,325 posts to date, currently around 1 post a week. Posts average 345 likes and 5 comments, an engagement rate of 2.03%.
Counting 17.2K followers and 2,325 posts, Keratx sits in the InstME index as a Media/news company account.
An engagement rate of 2.03% puts Keratx above the median for accounts with 10K–100K followers tracked by InstME.
One comment lands for every 71 likes, which reads as an audience that mostly engages through likes.
Lately Keratx has been publishing about one post per week.
At 94/100 on audience quality, Keratx carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$120–$230
Based on 17.2K followers and a 2.03% engagement rate, a single sponsored post by Keratx is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Keratx | Cohort median |
|---|---|---|
| Engagement rate | 2.03% | 1.45% |
| Average likes | 345 | 339 |
| Average comments | 5 | 18 |
| Posts per week | 1.41 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Keratx | Cohort median |
|---|---|---|
| Engagement rate | 2.03% | 0.9% |
| Average likes | 345 | 193 |
| Average comments | 5 | 10 |
| Posts per week | 1.41 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
KERA is a media/news company brand based in United States on Instagram, with 17.2K followers.
KERA posts on Instagram as @keratx.
KERA has 17,193 followers on Instagram (17.2K) as of Apr 27, 2026.
KERA's engagement rate is 2.03%, calculated from average likes and comments per post relative to followers.
Posts by KERA average 345 likes and 5 comments.
KERA posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of KERA's followers are low-quality or inactive, giving an audience-quality score of 94/100.
KERA is registered as a business account on Instagram.
KERA is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 2,325 posts.
KERA's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,325
Avg Comments
5
Engagement
0.15%
A sponsored post from KERA is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
