Official account for Keeneland, the global leader in Thoroughbred auctions that conducts world-class racing every April & October.
Keeneland is a verified Automotive brand based in United States. The account has built 178.5K followers on Instagram. The account has published 5,746 posts, currently less than one post a week. Posts average 2,659 likes and 25 comments, an engagement rate of 1.5%.
Counting 178.5K followers and 5,746 posts, Keeneland sits in the InstME index as an Automotive account.
Compared with 1,181 other Automotive accounts with 100K–1M followers in the InstME index, Keeneland's 1.5% engagement rate is above the median of 1.12%.
Followers weigh in with a comment about every 107 likes, an audience that mostly engages through likes.
Keeneland's output runs to less than one post per week.
With 178.5K followers but only 819 accounts followed back, Keeneland shows the ratio of a well-established account.
Estimated sponsored-post value
$940–$1,700
Based on 178.5K followers and a 1.5% engagement rate, a single sponsored post by Keeneland is worth an estimated $940–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Keeneland | Cohort median |
|---|---|---|
| Engagement rate | 1.5% | 1.12% |
| Average likes | 2,659 | 2,576 |
| Average comments | 25 | 48 |
| Posts per week | 0.19 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Keeneland | Cohort median |
|---|---|---|
| Engagement rate | 1.5% | 0.88% |
| Average likes | 2,659 | 2,169 |
| Average comments | 25 | 44 |
| Posts per week | 0.19 | 1.1 |
Median values from 287 Automotive accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 28, 2026
Keeneland is a verified automotive brand based in United States on Instagram, with 178.5K followers.
Keeneland has 178,506 followers on Instagram (178.5K) as of Sep 28, 2026.
Keeneland's engagement rate is 1.5%, calculated from average likes and comments per post relative to followers. That is above the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Keeneland average 2,659 likes and 25 comments.
Keeneland posts less than once a week on average.
Keeneland is registered as a business account on Instagram and is verified.
Keeneland is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 5,746 posts.
Keeneland's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Keeneland carries the blue verified badge on Instagram.
Total Posts
5,746
Avg Comments
25
Engagement
5.09%
A sponsored post from Keeneland is estimated at $940 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
