🌴A collection of retail centers home to over 125 shops, restaurants, activities and service providers, in Kailua Town. #kailuatown #kailuatownhi
Outreach This Creator For FreeKailua Town is a Home & DIY brand based in United States, with 15.7K followers on Instagram. The account has published 3,569 posts, currently around 12 posts a week. Posts average 69 likes and 4 comments, an engagement rate of 0.46%.
Tracked in the InstME index, Kailuatownhi is a Home & DIY account with 15.7K followers and a back catalogue of 3,569 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Kailuatownhi's 0.46% engagement rate lands below the median of 0.75%.
Followers leave about one comment for every 19 likes, an unusually discussion-heavy audience.
Over recent weeks, Kailuatownhi has published about 12 posts per week, more than one per day.
InstME estimates 5% of Kailuatownhi's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$55–$100
Based on 15.7K followers and a 0.46% engagement rate, a single sponsored post by Kailuatownhi is worth an estimated $55–$100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Kailuatownhi | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 0.75% |
| Average likes | 69 | 200 |
| Average comments | 4 | 9 |
| Posts per week | 11.81 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kailuatownhi | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 0.55% |
| Average likes | 69 | 132 |
| Average comments | 4 | 7 |
| Posts per week | 11.81 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Kailua Town is a home & diy brand based in United States on Instagram, with 15.7K followers.
Kailua Town posts on Instagram as @kailuatownhi.
Kailua Town has 15,658 followers on Instagram (15.7K) as of Jul 12, 2026.
Kailua Town's engagement rate is 0.46%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Kailua Town average 69 likes and 4 comments.
Kailua Town posts about 12 times per week on average.
InstME's audience-quality analysis estimates about 5% of Kailua Town's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
3,569
Avg Comments
4
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
44.8K
Engagement
1.34%
Ashleigh Merlo | Seasonal Design | Food & Home
@merlo_at_home
Followers
45.4K
Engagement
8.23%
Kailua Town is registered as a business account on Instagram.
Kailua Town is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,569 posts.
Kailua Town's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Kailua Town is estimated at $55 to $100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
