Followers
16.6K
Following
25
Total Posts
Engagement Rate
0.57%
Avg Likes
78
Avg Comments
Protein Overnight Oats is a verified Grocery Store brand on Instagram based in Canada, tracked in the InstME index with 16.6K followers. The account has published 614 posts, currently less than one post a week. Posts average 78 likes and 18 comments, an engagement rate of 0.57%.
Counting 16.6K followers and 614 posts, Justproats sits in the InstME index as a Grocery Store account.
An engagement rate of 0.57% puts Justproats below the median for accounts with 10K–100K followers tracked by InstME.
Roughly one in 4 likes comes with a comment, an unusually discussion-heavy audience.
Video content from Justproats draws about 2.6K views.
Justproats maintains a rhythm of less than one post per week.
Justproats's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 16.6K followers but only 25 accounts followed back, Justproats shows the ratio of a well-established account.
Estimated sponsored-post value
$58–$110
Based on 16.6K followers and a 0.57% engagement rate, a single sponsored post by Justproats is worth an estimated $58–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Grocery Store
| Metric | Justproats | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.45% |
| Average likes | 78 | 339 |
| Average comments | 18 | 18 |
| Posts per week | 0.2 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Justproats | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.18% |
| Average likes | 78 | 275 |
| Average comments | 18 | 19 |
| Posts per week | 0.2 | 0.61 |
Median values from 1,105 accounts in Canada with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Protein Overnight Oats is a verified grocery store brand based in Canada on Instagram, with 16.6K followers.
Protein Overnight Oats posts on Instagram as @justproats.
Protein Overnight Oats has 16,569 followers on Instagram (16.6K) as of Apr 10, 2026.
Protein Overnight Oats's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers.
Posts by Protein Overnight Oats average 78 likes and 18 comments.
Protein Overnight Oats posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Protein Overnight Oats's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Protein Overnight Oats is registered as a business account on Instagram and is verified.
614
18
Avg Views
2,628
Posts / Week
0.2
Growth Score
11.4 / 100
Engagement
0.16%
Protein Overnight Oats is categorized as a grocery store account in the InstME index, based on the profile's bio and Instagram category across 614 posts.
Protein Overnight Oats's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Protein Overnight Oats carries the blue verified badge on Instagram.
A sponsored post from Protein Overnight Oats is estimated at $58 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
