Followers
2.5M
Following
42
Total Posts
Engagement Rate
0.09%
Avg Likes
2,330
Avg Comments
Jo Malone London is a verified Shopping & retail brand based in United Kingdom. The account has built 2.5M followers on Instagram. The account has published 1,768 posts, currently around 4 posts a week. Typical posts draw 2,330 likes and 23 comments, putting engagement at 0.09%.
Counting 2.5M followers and 1,768 posts, Jomalonelondon sits in the InstME index as a Shopping & retail account.
On average, Jomalonelondon's posts earn 2,330 likes and 23 comments, about one interaction per 1,064 followers.
The comment-to-like ratio works out to one comment per 103 likes, pointing to an audience that mostly engages through likes.
Video content from Jomalonelondon draws about 5K views.
Recent posting activity averages about 4 posts per week.
Jomalonelondon's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 2.5M followers but only 42 accounts followed back, Jomalonelondon shows the ratio of a well-established account.
Estimated sponsored-post value
$8,800–$16,000
Based on 2.5M followers and a 0.09% engagement rate, a single sponsored post by Jomalonelondon is worth an estimated $8,800–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Jomalonelondon | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.02% |
| Average likes | 2,330 | 25,711 |
| Average comments | 23 | 376 |
| Posts per week | 4.44 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Jomalonelondon | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.6% |
| Average likes | 2,330 | 13,723 |
| Average comments | 23 | 237 |
| Posts per week | 4.44 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 6, 2026
Jo Malone London is a verified shopping & retail brand based in United Kingdom on Instagram, with 2.5M followers.
Jo Malone London posts on Instagram as @jomalonelondon.
Jo Malone London has 2,503,783 followers on Instagram (2.5M) as of Apr 6, 2026.
Jo Malone London's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Jo Malone London average 2,330 likes and 23 comments.
Jo Malone London posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of Jo Malone London's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Jo Malone London is registered as a business account on Instagram and is verified.
Jo Malone London is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 1,768 posts.
1,768
23
Avg Views
4,968
Posts / Week
4.44
Growth Score
1.8 / 100
Engagement
0%
Jo Malone London's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Jo Malone London carries the blue verified badge on Instagram.
A sponsored post from Jo Malone London is estimated at $8,800 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
