The work of John Pawson. Architecture, interiors, objects and design New book: 'The Minimal Home' coming September 2026
Outreach This Creator For FreeFollowers
28.3K
Following
213
Total Posts
Engagement Rate
3.17%
Avg Likes
892
Avg Comments
John Pawson Works runs a Home & DIY brand account with 28.3K followers on Instagram. John Pawson Works has shared 483 posts to date, currently around 4 posts a week. Typical posts draw 892 likes and 6 comments, putting engagement at 3.17%.
The Home & DIY account Johnpawsonworks has posted 483 times on Instagram and drawn 28.3K followers.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Johnpawsonworks's 3.17% engagement rate comes in in the top quarter (median: 0.75%).
The comment-to-like ratio works out to one comment per 147 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Johnpawsonworks sits at about 4 posts per week.
The account follows just 213 others against 28.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$310–$580
Based on 28.3K followers and a 3.17% engagement rate, a single sponsored post by Johnpawsonworks is worth an estimated $310–$580. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Johnpawsonworks | Cohort median |
|---|---|---|
| Engagement rate | 3.17% | 0.75% |
| Average likes | 892 | 200 |
| Average comments | 6 | 9 |
| Posts per week | 3.99 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
John Pawson Works is a home & diy brand on Instagram, with 28.3K followers.
John Pawson Works posts on Instagram as @johnpawsonworks.
John Pawson Works has 28,344 followers on Instagram (28.3K) as of Jul 16, 2026.
John Pawson Works's engagement rate is 3.17%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by John Pawson Works average 892 likes and 6 comments.
John Pawson Works posts about 4 times per week on average.
John Pawson Works is registered as a business account on Instagram.
John Pawson Works is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 483 posts.
A sponsored post from John Pawson Works is estimated at $310 to $580. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
483
6
Posts / Week
3.99
Growth Score
63.4 / 100
Follower Ratio
133.1×
Engagement
0.13%
