The official iRacing Instagram account. Come race with us! @nascar25game
Followers
492K
Following
307
Total Posts
Engagement Rate
0.98%
Avg Likes
4,794
Avg Comments
iRacing is a verified Video Game brand, with 492K followers on Instagram. The account has published 3,285 posts, currently around 6 posts a week. Posts average 4,794 likes and 43 comments, an engagement rate of 0.98%.
On Instagram, Iracingofficial runs a Video Game account that has published 3,285 posts and gathered 492K followers.
Among accounts with 100K–1M followers, Iracingofficial's 0.98% engagement rate sits about average.
Followers leave about one comment for every 112 likes, an audience that mostly engages through likes.
Over recent weeks, Iracingofficial has published about 6 posts per week.
InstME estimates 0% of Iracingofficial's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Iracingofficial follows only 307 accounts while being followed by 492K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,700–$3,200
Based on 492K followers and a 0.98% engagement rate, a single sponsored post by Iracingofficial is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Video Game
| Metric | Iracingofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 1.25% |
| Average likes | 4,794 | 2,985 |
| Average comments | 43 | 73 |
| Posts per week | 6.08 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 23, 2026
iRacing is a verified video game brand on Instagram, with 492K followers.
iRacing posts on Instagram as @iracingofficial.
iRacing has 492,033 followers on Instagram (492K) as of Apr 23, 2026.
iRacing's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers.
Posts by iRacing average 4,794 likes and 43 comments.
iRacing posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of iRacing's followers are low-quality or inactive, giving an audience-quality score of 100/100.
iRacing is registered as a business account on Instagram and is verified.
iRacing is categorized as a video game account in the InstME index, based on the profile's bio and Instagram category across 3,285 posts.
Yes. iRacing carries the blue verified badge on Instagram.
3,285
43
Posts / Week
6.08
Growth Score
19.6 / 100
ER Rank
47th
369.9K
Engagement
4.68%
A sponsored post from iRacing is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
