The official iRacing Instagram account. Come race with us! @nascar25game
iRacing is a verified Video Game brand, with 492K followers on Instagram. The account has published 3,285 posts, currently around 6 posts a week. Posts average 4,794 likes and 43 comments, an engagement rate of 0.98%.
On Instagram, Iracingofficial runs a Video Game account that has published 3,285 posts and gathered 492K followers.
Among accounts with 100K–1M followers, Iracingofficial's 0.98% engagement rate sits about average.
Followers leave about one comment for every 112 likes, an audience that mostly engages through likes.
Over recent weeks, Iracingofficial has published about 6 posts per week.
InstME estimates 0% of Iracingofficial's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Iracingofficial follows only 307 accounts while being followed by 492K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,700–$3,200
Based on 492K followers and a 0.98% engagement rate, a single sponsored post by Iracingofficial is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Video Game
| Metric | Iracingofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 1.25% |
| Average likes | 4,794 | 2,985 |
| Average comments | 43 | 73 |
| Posts per week | 6.08 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
iRacing is a verified video game brand on Instagram, with 492K followers.
iRacing posts on Instagram as @iracingofficial.
iRacing has 492,033 followers on Instagram (492K) as of Apr 23, 2026.
iRacing's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers.
Posts by iRacing average 4,794 likes and 43 comments.
iRacing posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of iRacing's followers are low-quality or inactive, giving an audience-quality score of 100/100.
iRacing is registered as a business account on Instagram and is verified.
iRacing is categorized as a video game account in the InstME index, based on the profile's bio and Instagram category across 3,285 posts.
Yes. iRacing carries the blue verified badge on Instagram.
Total Posts
3,285
Avg Comments
43
369.9K
Engagement
4.68%
A sponsored post from iRacing is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
