AN ODE TO MOTHER AND KIN. For the magic of childhood, the art of play. Clothes made to move through childhood, worn freely, loved deeply
Followers
62.2K
Following
997
Total Posts
Engagement Rate
0.12%
Avg Likes
72
Avg Comments
Illoura is a verified Art brand on Instagram, tracked in the InstME index with 62.2K followers. To date Illoura has posted 1,899 times, currently less than one post a week. Engagement runs at 0.12%, or about 72 likes and 6 comments per post.
Counting 62.2K followers and 1,899 posts, Illoura.thelabel sits in the InstME index as an Art account.
Compared with 16,888 other Art accounts with 10K–100K followers in the InstME index, Illoura.thelabel's 0.12% engagement rate is in the bottom quarter (median: 1.88%).
One comment lands for every 12 likes, which reads as an unusually discussion-heavy audience.
Video content from Illoura.thelabel draws about 48.8 views.
Lately Illoura.thelabel has been publishing less than one post per week.
At 88/100 on audience quality, Illoura.thelabel carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$220–$400
Based on 62.2K followers and a 0.12% engagement rate, a single sponsored post by Illoura.thelabel is worth an estimated $220–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Illoura.thelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.88% |
| Average likes | 72 | 419 |
| Average comments | 6 | 25 |
| Posts per week | 0.9 | 0.4 |
Median values from 16,888 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Illoura is a verified art brand on Instagram, with 62.2K followers.
Illoura posts on Instagram as @illoura.thelabel.
Illoura has 62,222 followers on Instagram (62.2K) as of Apr 9, 2026.
Illoura's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.88%) for Art accounts with 10K–100K followers in the InstME index.
Posts by Illoura average 72 likes and 6 comments.
Illoura posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Illoura's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Illoura is registered as a business account on Instagram and is verified.
Illoura is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 1,899 posts.
1,899
6
Avg Views
49
Posts / Week
0.9
Growth Score
2.4 / 100
More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Engagement
12.47%
Yes. Illoura carries the blue verified badge on Instagram.
A sponsored post from Illoura is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
