Sustainable Relais&Châteaux and organic winery by Ferruccio Ferragamo @ilborrowines @osteriadelborro @tuscanbistro @ilborroconcept
Il Borro Toscana runs a Hotel resort brand account based in Italy with 111.3K followers on Instagram. To date Il Borro Toscana has posted 2,832 times, currently less than one post a week. Typical posts draw 583 likes and 12 comments, putting engagement at 0.53%.
As a Hotel resort account, Ilborro reaches 111.3K followers on Instagram across 2,832 published posts.
Ilborro lands below the median on engagement, 0.53% against the 100K–1M followers cohort.
Roughly one in 49 likes comes with a comment, a healthy amount of conversation.
Lately Ilborro has been publishing less than one post per week.
At 94/100 on audience quality, Ilborro carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 727 others against 111.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$390–$720
Based on 111.3K followers and a 0.53% engagement rate, a single sponsored post by Ilborro is worth an estimated $390–$720. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Hotel resort
| Metric | Ilborro | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 1.25% |
| Average likes | 583 | 2,985 |
| Average comments | 12 | 73 |
| Posts per week | 0.24 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ilborro | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 0.73% |
| Average likes | 583 | 1,582 |
| Average comments | 12 | 38 |
| Posts per week | 0.24 | 1.26 |
Median values from 379 accounts in Italy with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Il Borro Toscana is a hotel resort brand based in Italy on Instagram, with 111.3K followers.
Il Borro Toscana posts on Instagram as @ilborro.
Il Borro Toscana has 111,251 followers on Instagram (111.3K) as of Jul 9, 2026.
Il Borro Toscana's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers.
Posts by Il Borro Toscana average 583 likes and 12 comments.
Il Borro Toscana posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Il Borro Toscana's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Il Borro Toscana is registered as a business account on Instagram.
Il Borro Toscana is categorized as a hotel resort account in the InstME index, based on the profile's bio and Instagram category across 2,832 posts.
Total Posts
2,832
Avg Comments
12
207K
Engagement
0.4%
Il Borro Toscana's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Il Borro Toscana is estimated at $390 to $720. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
