Official IAM RoadSmart account. We are the UK's leading independent road safety charity, making our roads a better place for all road users.
Outreach This Creator For FreeIAM RoadSmart is a Nonprofit organization brand based in United Kingdom. The account has built 4.7K followers on Instagram. To date IAM RoadSmart has posted 1,318 times, currently around 2 posts a week. Posts average 19 likes and 0 comments, an engagement rate of 0.41%.
Counting 4.7K followers and 1,318 posts, Iam_roadsmart sits in the InstME index as a Nonprofit organization account.
An engagement rate of 0.41% puts Iam_roadsmart in the bottom 11% for accounts with 1K–10K followers tracked by InstME.
Iam_roadsmart's output runs to about one post per week.
On audience quality, Iam_roadsmart lands at 82/100, an estimated 15% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$16–$30
Based on 4.7K followers and a 0.41% engagement rate, a single sponsored post by Iam_roadsmart is worth an estimated $16–$30. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Nonprofit organization
| Metric | Iam_roadsmart | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 5.05% |
| Average likes | 19 | 127 |
| Average comments | 0 | 12 |
| Posts per week | 1.62 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Iam_roadsmart | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 3.14% |
| Average likes | 19 | 89 |
| Average comments | 0 | 8 |
| Posts per week | 1.62 | 0.35 |
Median values from 3,069 accounts in United Kingdom with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
IAM RoadSmart is a nonprofit organization brand based in United Kingdom on Instagram, with 4.7K followers.
IAM RoadSmart posts on Instagram as @iam_roadsmart.
IAM RoadSmart has 4,664 followers on Instagram (4.7K) as of Apr 23, 2026.
IAM RoadSmart's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers.
Posts by IAM RoadSmart average 19 likes and 0 comments.
IAM RoadSmart posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 15% of IAM RoadSmart's followers are low-quality or inactive, giving an audience-quality score of 82/100.
IAM RoadSmart is registered as a business account on Instagram.
IAM RoadSmart is categorized as a nonprofit organization account in the InstME index, based on the profile's bio and Instagram category across 1,318 posts.
Total Posts
1,318
Avg Comments
0
Engagement
1.13%
IAM RoadSmart's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from IAM RoadSmart is estimated at $16 to $30. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
