A DIY record label based in La Chaux-de-Fonds, Switzerland
Outreach This Creator For FreeOn Instagram, Humus Records is a Home & DIY brand based in Switzerland with an audience of 7.3K. To date Humus Records has posted 1,864 times, currently around 3 posts a week. Engagement runs at 1.75%, or about 124 likes and 4 comments per post.
Tracked in the InstME index, Humusrecords is a Home & DIY account with 7.3K followers and a back catalogue of 1,864 posts.
Humusrecords records a 1.75% engagement rate, below the median of 3.67% for the 680 Home & DIY accounts with 1K–10K followers tracked in the InstME index.
Followers leave about one comment for every 36 likes, a healthy amount of conversation.
Humusrecords's recent cadence works out to about 3 posts per week.
Humusrecords scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$45–$83
Based on 7.3K followers and a 1.75% engagement rate, a single sponsored post by Humusrecords is worth an estimated $45–$83. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Humusrecords | Cohort median |
|---|---|---|
| Engagement rate | 1.75% | 3.67% |
| Average likes | 124 | 96 |
| Average comments | 4 | 7 |
| Posts per week | 2.55 | 0.4 |
Median values from 680 Home & DIY accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Humusrecords | Cohort median |
|---|---|---|
| Engagement rate | 1.75% | 4.89% |
| Average likes | 124 | 141 |
| Average comments | 4 | 8 |
| Posts per week | 2.55 | 0.33 |
Median values from 333 accounts in Switzerland with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Humus Records is a home & diy brand based in Switzerland on Instagram, with 7.3K followers.
Humus Records posts on Instagram as @humusrecords.
Humus Records has 7,321 followers on Instagram (7.3K) as of Jul 16, 2026.
Humus Records's engagement rate is 1.75%, calculated from average likes and comments per post relative to followers. That is below the median of 3.67% for Home & DIY accounts with 1K–10K followers in the InstME index.
Posts by Humus Records average 124 likes and 4 comments.
Humus Records posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 5% of Humus Records's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Humus Records is registered as a business account on Instagram.
Humus Records is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,864 posts.
Total Posts
1,864
Avg Comments
4
Predominantly women · mostly 25–44
Typical for Home & DIY creators in Switzerland, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
4.84%
Humus Records's profile places the account in Switzerland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Humus Records is estimated at $45 to $83. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
